MBA Aspirant | InsideIIM

Influencer Marketing : An Old Concept In A New Avatar - Aroop, IIM Trichy

How often have you seen your favourite blog inundated with ads or that most followed Instagram account subtly promoting different brands? Influencer marketing has been around for quite a while as a form of non-conventional marketing strategy used by smaller brands but with larger brands also entering the fray, the need for it becomes all the more pertinent. With TV viewership dwindling and Online Ads being easily sidestepped (courtesy ad block software) Influencer Marketing is coming back with a bang!

Aroop Sanyal01 Sept 2016

The Many Roads To An MBA - From Microbiology To An MBA - XIMB

Some decisions we take in life, change our lives forever. Not having anything better to do, Shreya , a 6 year old, decided to enroll for classical music classes in her summer vacations. She is now a world renowned bollywood singer. Had Newton not decided to rest in the shade of an apple tree, he wouldn’t have discovered gravity. Deciding to color my hair blue may not have any far reaching consequences other than inviting the wrath of my parents, but many other choices we make, do. And one among the many that do, is deciding to do an MBA. There can be 100 different reasons as to why one would decide to pursue MBA. You may wish to take your career to new heights, achieve financial stability or become an entrepreneur. You may want to give your eager parents a good enough reason to postpone marriage or you might simply it because your beloved is joining MBA and, of course, how can you be left behind. Sometimes, not knowing what else to do can also land one in a B school. Whatever may be the reason, doing MBA is a significant decision in one’s life and can turn out to be life altering depending on how you spend those 2 years.

Illuminatix Old Campus01 Sept 2016

The Many Roads To An MBA – A Doctor In An IIM

You see them roaming around in the campus and they seem to fit in so well with the normal junta. But wait until you here their stories and you realize that they are the ones bringing in the real diversity to the campus.

Abishake Koul31 Aug 2016

10 Things You Can Do With A Small Marketing Budget

Many small businesses have small marketing budgets. Further, many are under the impression that they are unable to market effectively due to having such a small budget. Realistically, there are quite a few things that can be done when there is only a small amount of money to spend.

Maria Ronquillo31 Aug 2016

Should You Dumb Down Your Resume To Get A Job

Have you faced a time where you have repeatedly heard the potential employer telling you that you are overqualified for a job? Have you faced rejection because you had more knowledge than required? Also, does your application gets rejected because of the job history mentioned in the resume was far more than what was required?

Akansha Arora31 Aug 2016

Aditya Birla Group Scholarship: Winner's Strategy - Noel, IIM Kozhikode

The Aditya Birla Group Scholarship is awarded to outstanding leaders of tomorrow to relive the Late Mr. Aditya Birla's vision. Every year, top 20 management students from premier business schools across the country are shortlisted on the basis of their admission scores to the institutes. The shortlisted candidates are required to submit a form in which their academic achievements and extra-curricular activities need to be mentioned. Along with these, the answers to the following questions need to be attached:

Noel Roychoudhury31 Aug 2016

Exit 30 Sec TV Spots, Hello 'Digital Commercials' - Views From Prabhakar

I chanced upon what I thought was a rather strange usage when I saw the words 'digital commercial' in one of the Indian advertising trade magazines on the internet today. Did they mean an ad on YouTube I silently thought, as I read on only to discover that I was right.

Prabhakar Mundkur31 Aug 2016

A Vibrant Hue of Happiness - SIBM Bengaluru

The Social Responsibility Committee of Symbiosis Institute of Business Management (SIBM), Bengaluru organized Utthaan 2016 - Little feet…Big Strides on Sunday, the 28th of August. The event was centred on the theme ‘Blue Paradise’ which intended to showcase the beauty and serenity of the underwater world to the underprivileged children from various NGOs of Bengaluru.

SIBM Bengaluru31 Aug 2016