MBA Aspirant

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How To Analyse Your Mock Test

How To Analyse Your Mock Test

Three months to CAT and a major part of the preparation includes writing a lot of Mock test. And why only CAT, any entrance exams that you’re planning to sit for will require you to write Mock tests. And a serious aspirant should definitely have a strategy in place while attempting Mocks. The point is to get the most out of this stage of your preparation and to get better with each Mock test which will enable you to give your best for the D-Day.

Nidhi Malkan
Monica's Experience At Pragati - Student-Run Social Sensitivity Cell At IIM Indore

Monica's Experience At Pragati - Student-Run Social Sensitivity Cell At IIM Indore

‘The room is a mess!’ I heard when I called my friend who already reached the campus before I did for the new term registrations. I rushed to the hostels, checked my room and she was not lying. I asked here and there and got hold of the housekeeping staff and begged her to clean my room as soon as possible. She immediately followed me armed with her broom.

IIM Indore
Evolving Consumer Trends That Could Change India In 2016

Evolving Consumer Trends That Could Change India In 2016

Marketing being an inaccurate and instinctive science, needs to always show signs of change and conform to new shoppers, their mentalities and conduct and different changes in the commercial center and economy. While digital marketing has made extraordinary steps in the most recent couple of years, innovation as a rule is moving too quick to market to stay aware of. Here are a few patterns that marketers may need in 2016.

Edgar Stephens
Patriotism And Love For Sport - As A Brand Tactic - Views From Prabhakar

Patriotism And Love For Sport - As A Brand Tactic - Views From Prabhakar

I don’t think we have ever had a formal study of  patriotic brands in India, although several brands have pledged their patriotism,  but in the US where brands are continuously studied for their degree of Patriotism,  brands like Jeep, Hershey’s, Coke, Levis, Ford, Wal-Mart, Campbell’s and others  have stood out as patriotic brands. An annual research study finds out which brands were most associated with the value of patriotism. Quite often when we say American icon, I guess what we are really referring to are patriotic brands. Largely, it has to do with being an American company or really being made in the U.S.A.  In the  2016 research, a national sample of 4,750 consumers, 16 to 65, evaluated 248 brands across a collection of 35 cross-category values. Consumers identified the following brands as leading 2016’s patriotism parade. Percentages indicate brands’ emotional engagement strength for the individual value of patriotism.

Prabhakar Mundkur
China - Rewarding Innovation & Making Medicines Affordable - Chirag From IIM Nagpur

China - Rewarding Innovation & Making Medicines Affordable - Chirag From IIM Nagpur

The Chinese Pharma industry is worth $105 billion and is second biggest market after the US. This industry has been growing at an average rate of 16.72% annually over the last few decades. The pharma industry in China is forecasted to reach $158 billion in 2016 and grow at a rate of 7.7% till 2019. The remarkable growth has been made possible by a slew of measures undertaken by the government to foster the health of the industry.

Nexus - Media & PR Club, IIM Nagpur
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