BYOB – Blog Your Own Brand
Google has become a way of life, or I shall say way to the mind of the user. And the entrance is over populated. In such scenarios, you as a brand want the right information to reach your customer. Through the overload of information that circles the net, brands have to find a way to own the franchisee of its customer’s mind. Blog is one of the several ways of laying that strong foundation. Blog is a medium where you can converse with your consumer. In today’s scenario, where consumers are educated and much more aware, the brand has to make sure that they are hearing the right voice. Let’s take example of Nestle’s Maggie, which had been a hot topic in recent times. The consumers of Maggie were very much anxious of the news that surrounded the product. Consumers were googling about it, reading about it on the news columns. Though there was lot of information about it on the net, yet I think most of us were waiting to hear about it from the brand. Yes, we have social media platforms, and Nestle did start a campaign on the Twitter when the court gave them a clean chit, but the information on platforms gets lost somewhere amidst so many posts or tweets. So blogs can be a better medium to quench the thirst of your information seeking consumers.
