InsideIIM

MBA Aspirant

11,801 articles
Page 1101 of 1476
The Art Of Cause Marketing - Priyanka From IIM Lucknow

The Art Of Cause Marketing - Priyanka From IIM Lucknow

Cause-related marketing is when for-profit and not-for-profit organisations take up an initiative for mutual benefit. Social responsibility is the new norm. It sells like hot cakes among today’s aware consumers and is much sought after by most of the organisations to market themselves. The percentage of consumers who shift brands just because of their association with a social cause is as high as 87% and this preference is increasing at an alarming rate.

Priyanka Grover
Read More
Red Bricks Are A Different Story Altogether...

Red Bricks Are A Different Story Altogether...

The glimpse of the monumental masterpiece is an eternal bliss in itself. Generations have been nurtured and provided wings to fly high. Wings that are crafted in the red rigour and branded for life. The red bricks are a different story altogether, with a past of grandeur and a future of hope. Indian Institute of Management, Lucknow is thriving in its 32nd phase of morphosis with every passing day. The institute takes pride in being the most rigorous management programme in the country and so do its red bricks. Moulded in perfection, they are the perennial witness of unending zeal and limitless load embedded in the entire 20 months of curriculum.

Subhra Pratim Halder
Read More
Indian Start-ups And The Certain But Uncertain Industry-leading Position Of Flipkart

Indian Start-ups And The Certain But Uncertain Industry-leading Position Of Flipkart

In India, start-ups are blooming in various fields ranging from education, IT, real-estate, e-commerce etc. Various initiatives have been taken by government to promote start-ups. Some initiatives like ‘Start-up India’, ‘Make in India’ and ‘Mudra Bank’ have helped the start-ups in terms of tax exemption, capitalization etc. But the problem has not been solved at the grass roots level. The issue of execution still remains an issue in the country.

Nikhita Basti
Read More
The First Two Months Of Being At IIM Ranchi

The First Two Months Of Being At IIM Ranchi

It all started out a year ago with the preparations for CAT. Hundreds of sleepless nights, innumerable cups of coffee, hours of research into colleges, several painful interview processes finally got me into a college whose name starts with “IIM” – the dream of millions.

Debmalya Dutta
Read More
Down The Memory Lane In A Poké Ball - Pokémon Go At IIM Rohtak

Down The Memory Lane In A Poké Ball - Pokémon Go At IIM Rohtak

Sometimes it’s as simple as making your audience smile. Riding high on a wave of nostalgia of the ‘90s kids surrounding the Pokémon franchisee, Pokémon Go has taken the world by storm. The location-based, augmented reality (AR) mobile gaming app has gone viral, and its success may be attributed to the fact that it is helping young adults to rediscover their childhood dreams. For most ‘90s kids, it was a ritual to sit and watch the show at 5:00 pm after school every day. Cashing in on this memory, Niantic Inc. has made a game where players roam around, smartphone in hand, with an intention of capturing nearby Pokémons by flicking their Poké Balls. Just by staying hooked to your smartphone, you get to fulfill your fantasy of catching all the Pokémons.

IIM Rohtak
Read More
Quitting Your Job for B-School Entrance Tests – Pros and Cons

Quitting Your Job for B-School Entrance Tests – Pros and Cons

The stress of working around nine to ten hours a day on an average and managing your B-School preparations is clearly a daunting task. It requires you to follow a hectic schedule, with time and energy becoming major constraints.  In order to devote absolute attention towards your preparations, quitting your job may seem like a favorable solution. But, is it the best choice? The answer is, of course, “it depends” – the famous MBA cliché.  Having done my preparations while working, and having observed my friends who quit their jobs to do so, I can confidently list the pros and cons of such a decision.

Nikhil Murthy
Read More