Case Study | Decoding Zara, Its Supply Chain & Why Its A USD 15 Bn Brand
Most fashion houses refresh their trends every 3-4 months and that’s how you get different seasons, collections like Summer, Fall, etc., and ‘End-of-the-Season’ Sales. In those 3-4 months, brands scout and plan for new designs, the source material for these designs, place orders to get them made, and transport finished pieces to different warehouses and stores across the country. Pheww! Now imagine doing this in just 2 weeks. Mind-boggling, isn’t it? Well, that’s what Zara, the USD 15 billion brand does. Let’s understand how because that’s what this entire Supply Chain case study is all about.
Hamsalekha BP
