Nestle's Unusual New Strategy To Introduce Coffee-Mate Natural Bliss
Nestle to cash in on the rising demand for ‘natural’ products has introduced Coffee-Mate Natural Bliss, a naturally flavored dairy creamer. But the market is crowded with brands making this claim.
Rajesh Srivastava
CAT - Is It Too Late To Start Preparing For A Working Professional?
Approximately, a year back around this time I decided to attempt the rigorous CAT Exam. The first question that came to my mind was - Is it too late? But anyways, I decided to give my best shot with whatever time was left.
Nidhi Zanwar
A Lesson on Brand Communication and Contextual Marketing
"The single biggest problem in communication is the illusion that it has taken place" - George Bernard Shaw
Rajesh Srivastava
A chance anybody would like to "Steal" - Internship with Tata Steel (Inspire'15)
The Prelude:
Akshita Kanumury
Managing Issues of Quality - The Apple Way - Strategy With RS
Have you heard of Apple’s ‘Early Field Failure Analysis’ (EFFA) Team? This Team works under Apple Care & is tasked with identifying problems that early Apple buyers face on using the device. And then ensuring that each one of them is eliminated from the root itself so that they do not ‘spread’.
Rajesh Srivastava
Shweta Shivhare talks about the challenges during Summer Internships
It was her interest in the business side of things that brought Shweta Shivhare to KIAMS to pursue the much talked about PGDM program. She admits that it was the reputation of the institute that helped her make the all-important decision, and feels that she has benefited immensely from the education she has received while studying at KIAMS. And things are just about to go a notch higher with her Summer Internship Program with Kirloskar Pneumatics Company Limited. SIPs are a crucial part of learning for management students and Shweta is geared up for its challenges.
KIAMS Harihar & Pune
Summer Saga: ABG Leadership Program
It was 6 in the evening and I had just crossed the road to reach home from office. As was usual, I ordered a mango shake in the nearby juice corner and sat down on the stairs to wait for it. The weather was pleasant and I just sat observing the busy people moving around me. A couple of months back I could not have believed if anyone would have told me that I would be sitting in Bangalore- and that too happily enjoying my mango juice. Absent-mindedly staring at the busy road, I reflected back on the two months that I have been in this wonderful city…
Geetanjali Gulati
Nestle's Unusual New Strategy To Introduce Coffee-Mate Natural Bliss
Nestle to cash in on the rising demand for ‘natural’ products has introduced Coffee-Mate Natural Bliss, a naturally flavored dairy creamer. But the market is crowded with brands making this claim.
Rajesh Srivastava
CAT - Is It Too Late To Start Preparing For A Working Professional?
Approximately, a year back around this time I decided to attempt the rigorous CAT Exam. The first question that came to my mind was - Is it too late? But anyways, I decided to give my best shot with whatever time was left.
Nidhi Zanwar
A Lesson on Brand Communication and Contextual Marketing
"The single biggest problem in communication is the illusion that it has taken place" - George Bernard Shaw
Rajesh Srivastava
A chance anybody would like to "Steal" - Internship with Tata Steel (Inspire'15)
The Prelude:
Akshita Kanumury
Managing Issues of Quality - The Apple Way - Strategy With RS
Have you heard of Apple’s ‘Early Field Failure Analysis’ (EFFA) Team? This Team works under Apple Care & is tasked with identifying problems that early Apple buyers face on using the device. And then ensuring that each one of them is eliminated from the root itself so that they do not ‘spread’.
Rajesh Srivastava
Shweta Shivhare talks about the challenges during Summer Internships
It was her interest in the business side of things that brought Shweta Shivhare to KIAMS to pursue the much talked about PGDM program. She admits that it was the reputation of the institute that helped her make the all-important decision, and feels that she has benefited immensely from the education she has received while studying at KIAMS. And things are just about to go a notch higher with her Summer Internship Program with Kirloskar Pneumatics Company Limited. SIPs are a crucial part of learning for management students and Shweta is geared up for its challenges.
KIAMS Harihar & Pune
Summer Saga: ABG Leadership Program
It was 6 in the evening and I had just crossed the road to reach home from office. As was usual, I ordered a mango shake in the nearby juice corner and sat down on the stairs to wait for it. The weather was pleasant and I just sat observing the busy people moving around me. A couple of months back I could not have believed if anyone would have told me that I would be sitting in Bangalore- and that too happily enjoying my mango juice. Absent-mindedly staring at the busy road, I reflected back on the two months that I have been in this wonderful city…
Geetanjali Gulati