CAT 2015 Verbal - A Detailed Preparation Plan
PART A : Understanding the Verbal Section in CAT
Hemang Panchmatia
Alcoholic Architecture - A New Disruptive Way To Drink - Strategy With RS
Alcoholic Architecture (Facade Photo by Jonathan Brown)
Rajesh Srivastava
Sensodyne's 'Native Content' Strategy Is A Winning Formula - Strategy With RS
Sensodyne wants to own ‘sensitivity’ in the heart & mind of its customers. It also knows that it may not be successful in achieving this objective by merely putting out ‘advertisement’ - research indicates that majority of people are likely to ignore them or may not believe them – because experience has taught them that an advertisement contains biased,1 – sided information which the company puts out so that buying decision is made in there favor.
Rajesh Srivastava
MICA Batch Topper Jennifer Jacob relives her MBA journey
Jennifer Jacob graduated top of her class at MICA, Ahmedabad this year. She recalls her journey through the twisted bylanes of MBA Entrance Exams, how she enjoyed her MBA and why not being a topper doesn't spell doom for your career.
Student Team 2015-16
CAT 2015 - No Negative Marking For Non-MCQ type questions
We have answers to a few burning questions already on the FAQ section of the CAT 2015 website
Team InsideIIM
CAT 2015 After the Changes - Interaction with Vistamind CEO ARKS Srinivas
After the announcement about a change in the paper pattern in CAT 2015, aspirants are understandably nervous. InsideIIM is trying its best to provide a platform for students to clear their doubts. There are few coaches in India who know the CAT exam as well as ARKS Srinivas, Vistamind CEO and Master Coach, who spoke to students on InsideIIM through a LIVE Chat after the new CAT format was announced. ARKS has trained thousands of students over the last 15 years and is an IIM Calcutta alumnus.
Student Team 2015-16