InsideIIM

MBA Aspirant

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Journey to VGSoM, IIT Kharagpur

Journey to VGSoM, IIT Kharagpur

11th July 2015 was a gloomy day. Whether it was because of the heavy downpour on the way to the railway station or the fact that I was going to leave home for the first time in 22 years, I still cannot comprehend. It has only been two weeks since then, and yet I do not remember the events of the day as vividly as I would like to. When I try to recollect, for it is important to try and recall goodbyes, what I do remember is water splashes on the road, the occasional whistle of a train approaching the platform and most importantly, a splurge of wide ranging emotions. But anyway, we’ve lingered long enough, and as important as this train journey from Kharagpur to Delhi was, it does not match up to the anticipation of an event that I know will turn out to be an epoch in my life - MBA.

VGSoM Kharagpur
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Internet Of Things – A Smarter Way For Marketing?

Internet Of Things – A Smarter Way For Marketing?

“Internet of things” (IOT) - the new buzz word in the business world, is gaining popularity at more than one level. With devices becoming ‘smarter’ and access to technology becoming ‘easier’, the pace at which this technology would gain traction knows no bounds. If we talk about the whole hype being built around this new buzz word ‘internet of things’, we can safely say that most of the players across various industries are extensively investing and finding their way into this new arena. According to a report by the Economist Intelligence Unit, marketers believe that IOT is currently one of the hottest trends in technology as well as business and by 2020 it is going to have a major impact on marketing strategies. Before knowing the impact of marketing on IOT or vice versa, let’s have a glimpse of what IOT is and what does it have in store for us.

Rajeshwary Sonti
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