Marketing Lesson from Sochi Winter Olympics - Strategy With RS
Can you get your customers to do anything against their wishes?
Can you get your customers to do anything against their wishes?
Charismatic Cholas, the PGPM Class of 2015, witnessed the best ever placement season this year. Leading corporates across Industries and functional areas participated in large numbers offering exciting roles. Top recruiters like Accenture, Airtel, Cognizant, Deloitte, Dell, Genpact, Dunia Finance, HCL, KPMG, MuSigma, Snapdeal, TCS, Universal Consulting, Wipro, ZS Associates and many more, recruited students in large numbers, while Amazon India made the highest offer.
They told me it’s just a matter of how you bell that CAT (ps:-Am comparing the Common Admission Test with the actual cat as both are mysterious & cruel:/), but the same people happened to entirely miss the fact that its more about how you chase that cruel cat huffing and puffing and when you are just about to grab it, sometimes it can bite you hard. Ooucch! Now that hurts!
Your star curator is back after a break with interesting stuff on the Maggi recall and Baba Ramdev's Patanjali's ayurveda, the symbol of LGBT pride - the rainbow flag, the world's biggest book stores and what the best age to go to a business school is.
The two-week long induction program for 2015-2017 PGDM and PGDHRM batches served its purpose of ice-breaking, bonding and information sharing, all while living up to the brand value of an IIM. Unlike the expectations of the students, the learning commenced right from day 1 (day zero being reserved for registration process), yet it was ensured that the students aren’t dismayed but amused. It began on 13th June with Dean, Prof. (Dr.) Pradip Kumar Bala addressing the entire batch with a welcome speech focusing on the mission and vision of IIM Ranchi. This was followed by the welcome speech by Director, Prof. Anindya Sen who motivated the students to work brilliantly while maintaining a personal philosophy of life. The entire induction program was meticulously designed by Prof. Gaurav Marathe.
If you wish to win your customer's heart & mind & eventually their business then you will have to come up with a business model which is in sync with their lifestyle & unique requirements.
IIM Udaipur recently concluded the final placement for their one-year MBA PGPX program in Supply Chain Management. The Post Graduate Programme in Management for Executives (PGPX) offered at IIM Udaipur is an intensive 15 month regular full time residential programme for aspirants with work experience. The PGPX provides students with the same solid foundation in key management concepts and disciplines as a two year MBA, with similar rigor and grading criteria. As part of the program, the students undergo two semesters in IIM Udaipur and one in Purdue University, Indiana.