Silicon Valley. That’s the name that comes to an enterprise's mind when they face challenging business issues. No wonder enterprises from all over the world have set up offices / innovation center here. The latest company to make this pilgrimage, from India, is Wipro.
A case has been lodged against Nestle India in a local court over safety standards of its Maggi product. FSDA had found monosodium glutamate and lead in excess of the prescribed limit in samples tested by it. If this was not bad enough another set of cases have been filed against actors Amitabh Bachchan, Madhuri Dixit and Preity Zinta for promoting the brand which is been found to be harmful for public health. With the cine stars drawn into the arena the spotlight on the controversy will be more intense & protracted.
The trailer of Salman’s next film Bajrangi Bhaijaan released recently and in a short span of time accrued lakhs of views. I saw it too and I pose this question to you - if Salman Khan was endorsing your brand would you drop him from your campaign? I would.
In various articles, CAT preparation is given from the viewpoint of the subject areas like QA, LA etc. and how to prepare for them. Today let’s focus on the other aspects, the planning, the time management, the resources available required to crack CAT.
Bud Light is a ‘mass’ beer brand. If you were the Marketing head of the brand what strategy would you come up with to make each bottle unique? Yes each bottle unique without modifying the blend.
Liverpool’s legendary manager Bill Shankly once said, “Some think football is a matter of life and death, I assure you it is much more serious than that”. Those were the words he used to describe the sport of kicking an inflated ball on a grass pitch. Football is a captivating game and the most followed sport around the globe. BUT it’s still just a game and it’s hard to imagine how it could impact any more than its 90 minutes and the celebrations that follow. It makes me wonder if a game could really affect lives, companies and nations.
"If you are not embarrassed by the first version of your product, then you’ve launched too late." - Reid Hoffman, co-founder, LinkedIn
Let’s look at the statistics. Only 30 million out of 250 million internet users (12%) are shopping online despite being lured with heavy discounts, mouth watering promotional schemes and ‘Cash on Delivery’. There must be ‘pain' experienced by customers that must be stopping them from participating in the party. Unfortunately these paint points reside within the business model created by the 'biggies'!
Silicon Valley. That’s the name that comes to an enterprise's mind when they face challenging business issues. No wonder enterprises from all over the world have set up offices / innovation center here. The latest company to make this pilgrimage, from India, is Wipro.
A case has been lodged against Nestle India in a local court over safety standards of its Maggi product. FSDA had found monosodium glutamate and lead in excess of the prescribed limit in samples tested by it. If this was not bad enough another set of cases have been filed against actors Amitabh Bachchan, Madhuri Dixit and Preity Zinta for promoting the brand which is been found to be harmful for public health. With the cine stars drawn into the arena the spotlight on the controversy will be more intense & protracted.
The trailer of Salman’s next film Bajrangi Bhaijaan released recently and in a short span of time accrued lakhs of views. I saw it too and I pose this question to you - if Salman Khan was endorsing your brand would you drop him from your campaign? I would.
In various articles, CAT preparation is given from the viewpoint of the subject areas like QA, LA etc. and how to prepare for them. Today let’s focus on the other aspects, the planning, the time management, the resources available required to crack CAT.
Bud Light is a ‘mass’ beer brand. If you were the Marketing head of the brand what strategy would you come up with to make each bottle unique? Yes each bottle unique without modifying the blend.
Liverpool’s legendary manager Bill Shankly once said, “Some think football is a matter of life and death, I assure you it is much more serious than that”. Those were the words he used to describe the sport of kicking an inflated ball on a grass pitch. Football is a captivating game and the most followed sport around the globe. BUT it’s still just a game and it’s hard to imagine how it could impact any more than its 90 minutes and the celebrations that follow. It makes me wonder if a game could really affect lives, companies and nations.
"If you are not embarrassed by the first version of your product, then you’ve launched too late." - Reid Hoffman, co-founder, LinkedIn
Let’s look at the statistics. Only 30 million out of 250 million internet users (12%) are shopping online despite being lured with heavy discounts, mouth watering promotional schemes and ‘Cash on Delivery’. There must be ‘pain' experienced by customers that must be stopping them from participating in the party. Unfortunately these paint points reside within the business model created by the 'biggies'!
