How E-Commerce Algorithms Have Been Practicing 'Surge' Pricing On You

Uber, made ‘surge’ price enter popular parlance. It is the price that is charged to customers depending upon demand, environment factors & more. For example, if it rains suddenly & demand for taxi goes up in an area, Uber will immediately raise the price under the guise of getting more drivers on the road! And when the demand falls the price too comes back to the ‘normal’. This strategy has caused an uproar with many labelling it as unethical & amoral because a user’s helplessness is being exploited for commercial gain.

Rajesh Srivastava26 Jun 2015

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It Is Time For Reverse Reviews - Strategy with RS

Service providers – restaurants, airlines, banks, Uber are under 24 x 7 ‘review’ by customers.

Rajesh Srivastava25 Jun 2015

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The Formula To Tackle Reading Comprehension

For most CAT aspirants, Reading Comprehension is a nightmare. “It takes too much time” “The answer choices are too close” and so on. So how does one attempt and more importantly crack Reading Comprehension?

Rahul Reddy25 Jun 2015

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How Starbucks, Economist And Amazon Use Behavioural Science While Selling

Behavioural science seeks to understand why customers behave the way they do and more importantly, what influences their behaviour. Once we gain an understanding into this, we can get our customers to behave the way we want them to - of their own volition and at near zero cost.

Rajesh Srivastava24 Jun 2015

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Lessons From Sweden's Revolutionary Blood SMS - Strategy With RS

As a person handling business / brand you know how difficult it is to get your customers to emotionally engage with your business / brand? You may erroneously lay the blame at the doorsteps of your customers surmising that they are 'cash rich' but ‘time & attention’ poor.

Rajesh Srivastava23 Jun 2015

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The Birth of Re-Commerce - Strategy with RS

E-Commerce poster boys – Flipkart, Snapdeal & Amazon created a platform for connecting sellers, offering fresh stock, with buyers. Over time it has lead to creation of a new market place for selling used products. OLX, Quikr cater to this market. These 2 market places feed on each other. The 1st sells fresh stock while the 2nd take it out making room for the 1st to step in again. This cycle is self perpetuating. A new business model – Re-commerce may threaten these business models.

Rajesh Srivastava22 Jun 2015

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MBA Sojourn - IIFT

It was the usual hectic office day and with somnolent eyes I boarded the cab back home. Nothing else to do than dosing off, I just switched on my cellphone to check the mail. First mail in the inbox flashed before my eyes, a flash that I can never forget. It read, "Selected for provisional admission at IIFT". My happiness knew no bounds.

UDIT BHATIA21 Jun 2015

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Jurassic World Park is a Marketing Masterclass

Saw Jurassic World Park. But I felt that it is not a movie - It is a marketing masterclass.

Rajesh Srivastava21 Jun 2015

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