InsideIIM

MBA Aspirant

11,801 articles
Page 1304 of 1476
Let's Go Shopping! But Where?

Let's Go Shopping! But Where?

Have you ever visited a brick-and-mortar store, looked at the products on display, evaluated them and returned back home just to purchase them online at a much more attractive price? Shopkeepers are indeed trying hard to battle this buying behaviour, but are finding it difficult to succeed. If a customer can purchase branded electronics online at a price that is 4 percent lower than the traditional retailer’s cost price, brick-and-mortar stores definitely have a reason to be worried.

Utkarsh Jain
Read More
Is the MBA really worth?

Is the MBA really worth?

MBA is one of the most sought after courses in India. But recently they are under much criticism due to hefty fees and low return on investment (ROI). But this article is not to criticize MBA but to weigh pros and cons of doing MBA. Though MBA involves a significant amount of money with huge tuition fees and with it comes the huge stress of assignments, exams, competition, CGPA, placements. But there are benefits also both monetary and non-monetary such as good career avenues, high salary, corporate networks, and most importantly inner strength to survive. I will begin with criticism against MBA

Divy Shukla
Read More
'IFIM Kanyathon 2015' – Annual 5 K Charity Run

'IFIM Kanyathon 2015' – Annual 5 K Charity Run

IFIM in association with OXFAM India & S.A.F.E supports the cause to Save the Girl Child Bangalore, 8th March 2015 – IFIM Business School Bangalore, in association with OXFAM India & S.A.F.E (Students Against Female Exploitation), an organisation formed by the students of IFIM, is going to conduct a charity run for the cause: 'Save the Girl Child’ on 8th March Sunday morning at State Central Library Campus, Cubbon Park. The run will be flagged off at 6 30 am. The Guest of Honour is Mr.Ananth Kumar, Union Minister of Chemicals and Fertilizers and international paralympic swimmer Sharath Gayakwad will also be present. Kanyathon 2015 is one of its kind event as it is a fundraiser for a good cause being organized by students themselves, who promote social responsibility.

IFIM Business School
Read More
Half an MBA!

Half an MBA!

As I complete the first year of my MBA and head towards the coveted summer internship, I take a step back to see where I stand vis-a-vis the same time last year. Let me take you through my journey and I would keep the floor open to all of you to judge whether it was worth the wait!

Karan Bohra
Read More
Driving Viral Marketing Through Attitude Formation

Driving Viral Marketing Through Attitude Formation

Social media has revolutionised the advertisement industry by introducing innovative ways to communicate the intended information to target consumers in highly customised formats. Traditional mediums like print and broadcasting paved the way for internet and mobile marketing. Advertisement success is measured by the Click-Through Rates (CTR). Advertisers pay for ‘eyeballs’ or ‘impressions’. Views, likes, shares and comments have become the parameters for gauging the quality of the marketed product or service. Segment-based targeting helps advertisers channelize their resources effectively and consumers too end up gaining from it as it satisfies their specific needs.

Subir Roy
Read More
Final Placements - IIM Ahmedabad - Class of 2015 (Unverified)

Final Placements - IIM Ahmedabad - Class of 2015 (Unverified)

IIM Ahmedabad concluded its final placements on March 1, 2015 after the Cluster 3. IIM Ahmedabad does not share profile -wise data and expects us to check the report 6 months later which will report audited salary information and other details like number of International offers and regions where students will work across the world and in India.

Team InsideIIM
Read More