"My project demanded common sense and not heavy mathematical stuff" - Interview & Internship experience in General Managment
This is an anonymous Summer Placement Interview and Summer Internship experience brought to you by Rajarshi Saha of IIM Ahmedabad, on InsideIIM. To follow more interview experiences, check the tag – Interview Experience and follow our Interview Experiences Forum to get more than 300 Interview Experiences from top B School Recruiters.
Rajarshi Saha
Ad Analysis - Cadbury and Tata Nano
Probably the earliest exposure that almost all of us had to marketing, was in the form of the advertisement jingles that we rarely missed on TV. The number of television channels were limited and almost all that were there, used to show the same ads throughout the day. Thus, the visibility of each ad was much more as there were not quite competing with another for air time. Also, for some reason the number of companies/brands who used to advertise their products on TV, were only a handful and hence, there was less crowding the viewer. Today, the times have changed and so has the element of competition in the advertising industry. But one thing that has remained constant throughout is the end-objective of creating an impact on the audience. It is this impact that I seek to analyse in this article.
Dipayan Sinha
What's Worth Reading | Shreyas Recommends – (Week 31: Nov 25 – Dec 1)
This is the 31st edition of Shreyas Recommends - read about the story of the first mall in US, winners and losers with the tumbling oil prices, how is your marginal productivity related to your paycheck and also some stories on Black Friday
Shreyas Panse
'Flipkart values a go-getter attitude. One has to be persistent' - Ravi Singla - Flipkart Star and MDI alumnus
Our 3rd Flipkart star is from MDI Gurgaon. Ravi Singla is a Marketing Gold Medal holder who graduated from being a starry-eyed customer to being a high potential manager in the company. He gives great insight on his job, the work culture at Flipkart and what it takes to bag the coveted role. He also reflects briefly on his background and his career.
InsideIIM Career Services
IIM Indore Mumbai Campus enters into Limca Book of Records !
IIM Indore Mumbai Campus has created History by entering into Limca Book of Records with a new record of most dance performances based on Women Empowerment theme in a single day by a group under Dance Category. This record will be featured in the 2015 Edition of Limca Book of Records.
IIM Indore Mumbai Campus
'XAT will be easier this year. It will be a test of Accuracy' says Admissions Chair of XLRI - Prof. Thakur
In our efforts to help Aspirants this season, we got Professor Munish Thakur, Admissions Chairperson - XLRI on InsideIIM for a LIVE Chat. Here is the transcript of the chat.
Team InsideIIM