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MBA Aspirant

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DSE MBA IB 2014-16 Induction Experience

DSE MBA IB 2014-16 Induction Experience

“With the beginning of a new chapter at DSE, my journey of self-improvement continues. Getting good news on the very first day about the conversion from MIB to MBA-IB was overwhelming. Being here brings some familiar feelings which tell me that it is going to be a remarkable and memorable part of my journey. Thanks to those ice-breaking sessions, I have met a lot of people and enjoyed doing tasks with them. It’s been only two weeks and I have made very good friends here. I am happy to find that everybody has got a unique quality. Lot of things to learn and an opportunity ground to work. Going through the hectic schedule of classes, induction and selection processes of various committees and cells was filled with mixed emotions of excitement and jitters. But hats off to seniors for their support and helping us to kick start our journey at DSE.

Keshav Sharma
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7 Deadly Sins of Branding

7 Deadly Sins of Branding

Pioneered by companies such as Heinz and Quaker Oats, the process of branding emerged as a way to enhance consumer perception of mass-produced goods. Brands added a human element to the product – people could put their trust in the brand itself. Today, brands have transformed the process of marketing into one of perception building. Image is everything. Consumers make purchase decisions based on the brand rather than the reality of the product. Perfectly good products can fail as a result of bad branding. While this means brands can become more valuable than their physical assets, it also means they can lose this value overnight. Perception is an ephemeral concept. Failing brands usually commit one or more of the mistakes that have come to be known as the 7 deadly sins of branding.

Sayali Patil
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"IIM A taught me not to procrastinate" - Abhinav Gupta, 2nd Rank at IIM-A.

"IIM A taught me not to procrastinate" - Abhinav Gupta, 2nd Rank at IIM-A.

This is a continuation of our series “The Special Ones” where we are profiling Batch Toppers at First year MBA across all Top B-Schools in the country. We have already interviewed Toppers from FMS Delhi, IIM Calcutta, IIM Bangalore, IIM Kozhikhode, XLRI Jamshedpur, IIFT and JBIMS. You can read their stories here.

Team InsideIIM
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