Cadbury is a brand which almost all of us are aware of. Most of us were crazy for Cadbury chocolates. I used to get Cadbury if I have done something good or accomplished something. Back then, Cadbury was a brand of chocolates. The advertisements targeted father bringing chocolates to the children and so on.
Wikipedia defines Integrated Marketing Communication (IMC) as the application of consistent brand messaging across both traditional and non-traditional marketing channels and using different promotional to reinforce each other. IMC entails leveraging the maximum potential of each marketing channel individually such that the overall efficacy of the marketing becomes more than the sum of the individual strengths. The concept of Integrated Marketing Communication implicitly provides auxiliary benefits such as - a single/synchronized brand voice and experience; cost efficiencies, generated through creativity and production; and opportunities for added value and bonus.
Since independence, India has had a strong commitment to social justice, particularly towards making sure that the centuries of acute discrimination against those at the bottom of the caste hierarchy come to an end. Besides making untouchability illegal, reservation of seats in institutions of higher education and government jobs has been the cornerstone of the government’s policy in ensuring the social and economic advancement of the scheduled castes and tribes.
Vikasana, the social service club of IIM Bangalore initiated a clothes collection drive to help those in need. It partnered with Goonj, a partner NGO working towards providing relief material to those affected by floods in the region of Jammu and Kashmir and other states such as Orissa, West Bengal and Assam through its ‘Rahat Floods’ initiative.
In recent years, it has been heartening to see a good number of well-qualified and “successful” men and women from “middle class India” take on the challenge of national development. The social enterprise bug has bitten these professionals and they have taken on, in their own way, some of the country’s biggest challenges.
With the Summer Internship placements round the corner and the Final placement hysteria a few months away, B-Schools are buzzing with the ‘expectations and anxiety’. Having been a part of the process as a candidate last year and as a recruiter now, I am sharing some tips on placement interviews.
