Providing a personalized and customized experience to customers and prospects is no longer just a means of getting an edge, it is a necessity for the marketers of this day. The age of creating differentiated products from the competitors is no longer going to win the battle for the customer’s loyalty.
Bschool Name: Indian Institute Of Foreign Trade , Delhi
Economic recovery signals to a period of increasing business activity resulting in the end of a recessionary cycle. Prospects of Indian economic recovery have brightened after the formation of a stable Government. India is the second fastest growing economy with the World Bank projections of India's economy growing at over 6 percent in 2014-15 and 7.1 percent by 2016-17 as global demand recovers and domestic investment increases. However, the path to recovery is not easy. The Indian economy is going through challenges which are translating into fiscal and monetary constraints. The economy is at a crossroad where it aspires to join the likes of the US and China as the world’s superpowers, but continues to struggle with issues like rising inflation, slowdown in investments, policy paralysis, child labour, dwindling sex ratio, malfunctioning education system, illiteracy, etc. The relationship between growth and inflation has particularly been a subject of much research. In the past few years, India has suffered double digit inflation, which has weakened the growth rate. To control inflation, the Reserve Bank of India has regulated the monetary policy by adjusting the policy rates. An increase in the interest rate leads to curtailment of investment and employment resulting in a slump in growth. The tussle always persists between inflation and growth in any country. Thus, it is imperative to understand the importance of monetary policy in determining the inflation and growth in a large and open economy like India.
The 2014 Supply Chain and Operations Conclave, Trade Winds at IIFT aims to understand the growing need of the industry to move towards a leaner, greener and sustainable supply chains.
This post is formally an entry for the InsideIIM B-school Debate Institute: Vinod Gupta School of Management, IIT Kharagpur
A good manager is one who can see beyond numbers
