The Time traveller's internship - Digital Marketing with Mahindra Finance
“Understanding the consumer is like understanding yourself. The day you think you have done it, is the day you need to start afresh” – Myself
“Understanding the consumer is like understanding yourself. The day you think you have done it, is the day you need to start afresh” – Myself
“We have a product that nobody wants. Make it a star.” pretty much summed up what my project was. I had to come up with a miracle cure for the billion dollar baby of a billion dollar company. Easy enough right? I mean, I am from an IIM and miracles happen all around me. For example, I miraculously survived the mess food for a year. Heck miracles are nothing out of the ordinary for me, little miss IIM. Or so I thought.
This is the third story in our Career Perspectives Series. The idea is to provide a perspective on careers through interviews with really illustrious alumni from top B schools. We will be interviewing alumni from different walks of life – entrepreneurs, business leaders, social leaders, and artists. We started with Suhas Misra – IIM Calcutta alumnus and Co-Founder of Hector Beverages. Then it was Kamlesh Varshney - IIM Lucknow Alumnus and Commissioner of Tax, Government of India who gave us a perspective on career choices in civil services.
Summer Internship program at B Schools provide us an excellent platform to experience ups & downs and challenges involved in a real corporate life. It’s a real examination of all that we have been learning throughout the first year of our MBA program. This learning experience increases multiple folds if you grab an opportunity to work for a startup. Unlike most of the well established companies, they give you an opportunity to start things from scratch, implement ideas and measure the impact of your idea. There is no specific line of action; you are given full freedom to explore the skies of your imagination.
This is the second story in our Career Perspectives Series. The idea is to provide a perspective on careers through interviews with really illustrious alumni from top B schools. We will be interviewing alumni from different walks of life – entrepreneurs, business leaders, social leaders, and artists. We started with Suhas Misra - IIM Calcutta alumnus and Co-Founder of Hector Beverages.