MBA Aspirant

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How An Interview Changed My Perspective Of MBA : My BITSoM Interview

How An Interview Changed My Perspective Of MBA : My BITSoM Interview

In November 2021, shortly after giving CAT, I learnt about BITSoM through a LinkedIn article. My interest in BITSoM was piqued in particular by the mention of Dr. Ranjan Banerjee as the Dean. I was fascinated, but I held off on applying until I finished my examinations. Before applying in January 2022, I wanted to learn more about the school, so I contacted a few BITSoM students on LinkedIn and gained a much deeper understanding of the institution. I applied in the second round of application after learning about the course offerings, instructors, and opportunities for exposure at BITSoM.

Shriram Agrawal
CAT Gone Bad- Why And What To Do?

CAT Gone Bad- Why And What To Do?

CAT 2022 recently got over, and I can sense the feelings of the candidates who went through the process and did not get desired results. Too much heartbreak and too much of "Oh, why did I choose that DILR set" etc. While it is obvious because of the kind of effort people put in, it's not advisable and wise to keep wasting time in repentance.

Aditya vikram
How Brands Capture Consumer Attention, Ft. Andrea R & Stefania B, SDA Bocconi

How Brands Capture Consumer Attention, Ft. Andrea R & Stefania B, SDA Bocconi

We are back with yet another conversation with two marketing stalwarts, that will bust some marketing myths and reveal new threads for you to think about.Team InsideIIM went to SDA Bocconi School of Management, where we had an insightful chat with Andrea Rurale and Stefania Borghini of Bocconi University, Milano, Italy, who were visiting the campus. We got to talking about all things marketing, and what brands think about when crossing geographical boundaries to establish their businesses. Andrea and Stefania talk about the various marketing campaigns brands have come up with that help them build a persona, and stand for a purpose, and how that helps consumers to feel deeply about the brand and hence engage with it. Consumers aren’t actively looking for new products to engage with and go about their day trying to make ends meet. So in order for a brand to capture the consumer’s attention they need to actively inform the consumer about their presence to develop familiarity in the consumers’ mind. This is just one of the many nuggets of invaluable insight that Andrea and Stephania share with us.

InsideIIM Career Services
How B-school Placements Work? Case Study: IMT Nagpur

How B-school Placements Work? Case Study: IMT Nagpur

B-schools across the country suffered a big deal when it came to the pandemic and the hiring freeze. But most B-schools have now overcome the shock and things are going back to normalcy for many such b-schools across the country.

InsideIIM Career Services
SCMHRD Summer Placements 2022 – Highest Stipend At INR 4.4 Lacs

SCMHRD Summer Placements 2022 – Highest Stipend At INR 4.4 Lacs

SCMHRD Pune has successfully completed its Summer Internship Recruitment Programme for the class of 2022-24. The highest stipend offered to the batch was INR 4.4 lacs for two months. This year, SCMHRD Pune saw participation from 80+ recruiters with 24 new recruiters. In this article, we bring to you the placement details of all four specializations at SCMHRD Pune. Read on to know more about SCMHRD Summer Placements 2022!

SCMHRD Public Relations and Communications
5 Key Elements Your Digital Business Certification Must Have!

5 Key Elements Your Digital Business Certification Must Have!

It was more than 5 years ago when Forbes suggested that- “ when you earn a certificate, you can expect anywhere from a 13% to 25% boost in your annual salary………”, well a lot has happened in the world since then that changed the face of industries entirely and skyrocketed the popularity of flexible learning & upskilling options like online certification programs. Whether you wish to boost your earning potential, carve out a career in a highly competitive field or carry out a successful pivot, upskilling is the answer to almost all career-related questions. And why shouldn't it be? Two of the many lessons the pandemic has taught the business world is- to be adaptable & resourceful, which is why your efforts to upskill through certification programs are highly desirable for employers and come across as a testament to your commitment towards the job role. Not to forget, if your career is even slightly related to the ever-evolving digital side of the business world, they can put you in a highly favorable position. 

Team InsideIIM
MBA Aspirant | InsideIIM