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MBA Aspirant

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Interview with Rishiraj Singh Pruthi – Head, Customer Marketing at Abbott Nutrition.

Interview with Rishiraj Singh Pruthi – Head, Customer Marketing at Abbott Nutrition.

A career in FMCG marketing remains one of the dream destinations for MBA grads and aspirants alike. However, a successful career requires much more than a good campus placement from a top B school. In our bid to give readers a complete perspective on how to build a career in FMCG marketing, we are proud to do an interview with Rishiraj Singh Pruthi – Head of Customer Marketing at Abbott Nutrition.

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Final Placements : IIM Lucknow - Class of 2012

Final Placements : IIM Lucknow - Class of 2012

IIM Lucknow completed its Final Placements for the Class of 2012 and it seems it won't be too long before it enters the big league (read: IIM ABC) as long as Recruitment in India is concerned. Top Consulting companies like BCG and McKinsey are not only regulars at IIM Lucknow but also they hire in good numbers now. Finance has taken a hit but then that is the case across campuses and hence should not surprise anyone. Other more stable domains like Sales & Marketing, IT etc. have maintained a strong presence as always and should have given a wide variety of choices to graduates of the Class of 2012.  A slightly bigger batch size in a difficult environment would have made it an extremely competitive year especially for the coveted jobs.

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Jargon of the Day - 'Low Hanging Fruit'

Jargon of the Day - 'Low Hanging Fruit'

Do the terms ‘touch base with’, ‘synergize’, ‘core competency’, ‘ideate’ etc. make you squirm with agony? Ever felt your blood boil while waiting through a long managerial sermon utterly devoid of meaning? Do not despair. I am proud to introduce a randomly updated column driven by (err..) a strategic imperative to take a deep dive into the most obnoxiously abused management jargon, and resurface with actionable insights that’ll help you achieve better outcomes with clients and co-workers.

Shyam Sunder RamaKrishnan
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It's That Time of the Season

It's That Time of the Season

It’s that time of the season when the CAT/XAT exam and its 99.xx scores (almost) are relegated to the side-lines as the GD-PI process (and in some cases, the strange animal called WAT), especially for the top-10 B-schools, takes centre-stage. Clearing the next ‘hurdle’ is quite the flavour of the season. As one logs on to the internet space, it is replete with buzz of the latest GD sessions, Mock PIs, HR interviews, case discussions, seminars etc. conducted at various coaching centres by special ‘IIM’ people in town much to the joy of the eager shortlisted aspirants. And you know it is exactly that time of the season as an aspirant when …

Vishwanath Hariharan
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Jamshedpur National Debate - Event Report

Jamshedpur National Debate - Event Report

XLRI successfully hosted a national level debate competition on its campus for premier institutions across various disciplines, on 26th February. The details of the event are below:

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