Why This Multi Crore Industry Is Failing in India? | Business Case Study
It's the end of the month and you really want to take your boyfriend or girlfriend to that long awaited date. And suddenly you realize that your bank account is screaming at you to cancel your weekend plan. At this point, you remember one of the advertisements you saw recently. You reach out to your phone and apply for a quick loan of Rs 2000 using an app. No need to ask a friend, no worry of going through the guilt of asking money from parents. This was predominantly going to be the customer base of digital lending apps, providing instant loans, when they entered the Indian market. Half a decade and a pandemic later, where do the digital lending business stand and how far have we come from the well known money lending sharks of our past to getting money through these apps? And how reliable are they in a country like India? We discuss that in the first episode of the new season of DeKoded.
