One of the major questions MBA aspirants have is how to prepare for CAT. Many go to coaching institutions but are still not able to crack the exam with good percentile, while some people do manage to get into top IIMs in the very first attempt with self-study, like me ;)
“Your attitude, not aptitude, will determine your altitude” – Zig Ziglar
As MBA students, we all have gone through the marketing concepts as explained by Mr. Kotler and we might think that we have become a better marketer than all other people doing business out there especially the street-side vendors, then let me break your myth and take you through my journey of what I have experienced and what I call is ‘The Local Street Marketing’.
This is going to be a long story having a mix of love, cries, hard work, and finally, luck. and with this, I hope to add some value to your CAT preparation and to your life.
Top IIMs like IIM Indore, IM Kozhikode, IIM Bangalore, IIM Calcutta have, over the past few years, maintained a healthy gender diversity ratio boasting of more than 30 percent women. Among other things, this shows that more and more glass ceilings are being broken and women are increasingly aspiring to join and studying in the top b-schools of India. In this year’s gender diversity report (for the class of 2021), we observe some interesting trends across b-schools. XUB, IIM Indore, IIM Rohtak, SDA Bocconi Asia Center, and MICA emerge as some of the most gender-diverse MBA colleges in India. View the full report now!
Businesses don’t become big overnight. The sunrise businesses of today are going to be tomorrow’s legacy business and for that, understanding the current market place and trends are very important. It also becomes very vital to plan your launch. And when you are in the middle of a launch of a product or service, you are tempted to come up with a brand that stands out and is unique. But it becomes very important for it to be easily communicable to the target market. So what should be an ideal approach before venturing into a business that is of the future and how to create something that remains valuable even after decades? These are some questions that we will be tackling in this InsideIIM Career Podcast.
It is that time of the year again. With exactly a month to go for CAT, there must be a plethora of thoughts running on your mind. One big question that one faces during this stage are which B-schools to apply for.
If it is meant to happen, it will, at the right time. This is the story of one of my seniors who got her summer internship and converted it into an offer. For easy understanding, I am writing this from her point of view.
One of the major questions MBA aspirants have is how to prepare for CAT. Many go to coaching institutions but are still not able to crack the exam with good percentile, while some people do manage to get into top IIMs in the very first attempt with self-study, like me ;)
“Your attitude, not aptitude, will determine your altitude” – Zig Ziglar
As MBA students, we all have gone through the marketing concepts as explained by Mr. Kotler and we might think that we have become a better marketer than all other people doing business out there especially the street-side vendors, then let me break your myth and take you through my journey of what I have experienced and what I call is ‘The Local Street Marketing’.
This is going to be a long story having a mix of love, cries, hard work, and finally, luck. and with this, I hope to add some value to your CAT preparation and to your life.
Top IIMs like IIM Indore, IM Kozhikode, IIM Bangalore, IIM Calcutta have, over the past few years, maintained a healthy gender diversity ratio boasting of more than 30 percent women. Among other things, this shows that more and more glass ceilings are being broken and women are increasingly aspiring to join and studying in the top b-schools of India. In this year’s gender diversity report (for the class of 2021), we observe some interesting trends across b-schools. XUB, IIM Indore, IIM Rohtak, SDA Bocconi Asia Center, and MICA emerge as some of the most gender-diverse MBA colleges in India. View the full report now!
Businesses don’t become big overnight. The sunrise businesses of today are going to be tomorrow’s legacy business and for that, understanding the current market place and trends are very important. It also becomes very vital to plan your launch. And when you are in the middle of a launch of a product or service, you are tempted to come up with a brand that stands out and is unique. But it becomes very important for it to be easily communicable to the target market. So what should be an ideal approach before venturing into a business that is of the future and how to create something that remains valuable even after decades? These are some questions that we will be tackling in this InsideIIM Career Podcast.
It is that time of the year again. With exactly a month to go for CAT, there must be a plethora of thoughts running on your mind. One big question that one faces during this stage are which B-schools to apply for.
If it is meant to happen, it will, at the right time. This is the story of one of my seniors who got her summer internship and converted it into an offer. For easy understanding, I am writing this from her point of view.
