MBA Aspirant | InsideIIM

Unsure Of Your Career Path? Read This - Make The Most Of A Wrong Decision

We are defined by the choices that we make. Most of the times, these choices are made under a lot of uncertainty and hence there is no easy way of determining their outcome. Moreover, we are left in a catch-22 situation when we realise that the decision we made, wasn't the best and all we are left with is to rue the situation and keep contemplating about the 'what if' scenario. However, every dark cloud has a silver lining. And once we start looking beyond our disappointments, we might just be able to figure out how to make the most of such 'bad decisions' that we make. For me, 'Engineering' was one such bad decision and following is the story of how I created the silver lining amidst my dark clouds.

Shobhit Agarwal08 Sept 2017

Tragic Loss For The Entire MICA Community

Ahmedabad, September 7, 2017

MICA Ahmedabad07 Sept 2017

How NOT To Create A Brand? - Brand Management

It's true that you cannot satisfy every customer. But a single dissatisfied customer can be a costly affair for your brand.

InsideIIM Career Services07 Sept 2017

How Important Is It To Be Culturally Sensitive For Brand Management

A detergent company decided to advertise its product in Arab countries. The ad had a series of images showing a dirty t-shirt in the first picture, detergent and dirty t-shirt in a washing machine in the second picture and a clean t-shirt in the third one. These images were placed horizontally. The company was ignorant of the fact that in Arab, text and images are read from right to left and hence the message they sent to people was that their detergent makes a clean t-shirt dirty.

InsideIIM Career Services07 Sept 2017

Become Popular On Social Media By Active Social Listening

One day, Amara was shopping online. She found the perfect soundproof headphones for less than 1000 INR. She had been wanting to buy this for some time now. But unfortunately, when she was ready to buy, the headphones went out of stock. She was very disappointed. And like any other disappointed person, she went straight to social media and asked with a sad emoji: “Why do they show this awesome stuff on their site when they’re sold out?”

InsideIIM Career Services07 Sept 2017

The Month Of First Term Exams And Summer Placement Preparation - The September Syndrome

For those who do not know what September Syndrome is, let me clue you in. It is that time of the year when most of the b-schools in the country are about to witness their first term exams and at the same time the students start preparing for their summer placements. I also fall in this category of students and trust me, the symptoms of this syndrome are quite visible across campuses. First of all, most of the students (like me) are underprepared for the exams. Somehow, I managed to survive the past three months.

Aroon Koshy07 Sept 2017

If You Are Appearing For CAT, You Need To Read This

Hello, fellow aspirants! This is supposed to be a supplemental text for you, which you may or may not follow! Because, in the end, what I’m writing is my opinions, my understandings of the exam and strategies which I have applied or thought of! But before diving into the dos and don’ts I will try to explain what this exam is about and why this process is in place! Like many authors, I’ll start with a quote.

Pankaj Mann07 Sept 2017

3 And A Half Mistakes I Made In Quant, Which You Shouldn't

Quantitative Aptitude, a section which evokes mixed responses amongst various CAT takers. For engineers, it is expected to be a scoring area; whereas aspirants from non-math background often have to pull their socks harder.

Sachin Mandot07 Sept 2017