The VUCA World
The world today is full of uncertainty, surprises and unforeseen challenges. A term often related to such a situation of uncertainty and ambiguity is VUCA. It stands for volatility, uncertainty, complexity and ambiguity and was first coined by the U.S Army war college to describe the complex and ambiguous situations during the cold war. VUCA can be used to describe general situations as well as situations related to the business world. Today’s business scenario has become highly unpredictable. Customer preferences and requirements keep changing. In other words, businesses today operate in a VUCA environment. The situation requires the managers to be on their toes - alert and awake.
Rajesh Kumar Sinha
