IIM Calcutta's Armageddon Club conducts the TSAF Outdoor Leadership Program
After all the academic stress, our body, mind and soul need rejuvenation. What better way to relax and rejuvenate than an adventure trip that takes you away from the campus to a serene lake surrounded by misty mountains and dark intriguing caves. Armageddon, the adventure club of IIM Calcutta organised a 2 day outdoor leadership adventure trip in association with Tata Steel Adventure Foundation (TSAF) just outside Jamshedpur in Jharkhand. The event was attended by 35 adventure enthusiasts from the campus with good participation from both PGP1s and PGP2s. This time, they were also joined by steppers and this was, for most of them the first getaway outside Kolkata.
IIM Calcutta
Nurturing Responsible Leaders - Creating A Sustainable Future - XLRI
XLRI - Xavier School of Management believes that enduring corporate success can only be built on a foundations of ethics and social consciousness. At XLRI, money goes hand in hand with meaning, values and valuations grow in concord.
Team InsideIIM
Journey from a chocolate to a sweet! (Brand analysis of Cadbury)
Cadbury is a brand which almost all of us are aware of. Most of us were crazy for Cadbury chocolates. I used to get Cadbury if I have done something good or accomplished something. Back then, Cadbury was a brand of chocolates. The advertisements targeted father bringing chocolates to the children and so on.
Sayali Patil
Integrated Marketing Communication - covering all bases
Wikipedia defines Integrated Marketing Communication (IMC) as the application of consistent brand messaging across both traditional and non-traditional marketing channels and using different promotional to reinforce each other. IMC entails leveraging the maximum potential of each marketing channel individually such that the overall efficacy of the marketing becomes more than the sum of the individual strengths. The concept of Integrated Marketing Communication implicitly provides auxiliary benefits such as - a single/synchronized brand voice and experience; cost efficiencies, generated through creativity and production; and opportunities for added value and bonus.
Dipayan Sinha
IIM Trichy are the Winners of the Great Indian B School Debate 2014
The Great Indian B School Debate 2014 has finally reached its conclusion. Team Lucy in the Sky With Power Points from IIM Trichy (Venkat Iyer and Bhanu P) has won the competition. We congratulate IIM Trichy for coming out on top on what was the culmination of one grueling debating tournament, with multiple rounds of battles and arguments with well-matched opponents. Team Twisted Minds from IIM Lucknow (Swati Thakur and Reshal Jain) thrilled audiences during the earlier rounds with the lucidity and creativity of their arguments, but ultimately fell short in the final round. IIM Lucknow are the defending champions of the Great Indian B School Debate, and they will now pass on the baton to IIM Trichy.
Team InsideIIM
Defying the Odds: Invigorating Accounts of Dalit Entrepreneurship
Since independence, India has had a strong commitment to social justice, particularly towards making sure that the centuries of acute discrimination against those at the bottom of the caste hierarchy come to an end. Besides making untouchability illegal, reservation of seats in institutions of higher education and government jobs has been the cornerstone of the government’s policy in ensuring the social and economic advancement of the scheduled castes and tribes.
Rishikesha Krishnan