Blockbuster - Viacom 18 and MAXI bring the complete film promotion experience to XLRI
For the first time ever, The Marketing Association of XLRI (MAXI) conducted the event, “Blockbuster” which covered all the aspects of film promotion. This one of a kind marketing extravaganza was held in association with media conglomerate Viacom 18, which has to its credit mega- hits like Gangs of Wasseypur, Jab We Met and Ghajini. The format of the event was uniquely different and was aimed at giving the participants a hands-on experience in the sales and marketing process of an actual movie.







