MBA Student | InsideIIM

Podcast Series On Surrogate Advertising - IIM A Students

Have you ever wondered if Bacardi ever sells Music CDs or Carlsberg ever sells drinking glasses that we see in their ads? But don't these brands have more popular products to advertise? Well, we are a group of second-year management students from the Indian Institute of Management Ahmedabad and have attempted to study Surrogate Advertising from a psychological point of view. We try to find out common themes, codes, and psychological nudges these brands generate. We thank Gurpreet Singh of United Breweries and Mohit Mehrotra of AB InBev for their valuable insights from industry perspectives for our podcast. If you are into marketing, we highly recommend this to you! Happy listening!

Sarvesh Rajendra Chitodkar01 Sept 2021

Meet The Reckitt Global Challenge National Winners & Runners Up | Your Chance To Win Big. Register Now!

Reckitt Global Challenge is back for another season of purpose-driven ideas! Here’s your chance to be part of the longest-running B-school innovation competition. If you have an entrepreneurial mind and purpose is your passion, this is the perfect launchpad to becoming a purpose-driven leader.

InsideIIM Career Services01 Sept 2021

Summer Internship Experience At Reckitt - Ft. Mohit Jain, FMS '22

Mohit Jain is currently a second-year student at FMS Delhi. He did his undergraduate from Bangalore University, before joining FMS. Mohit did his Summer Internship at Reckitt as a Sales and Marketing Intern. We met up with him to find out more about his journey and experience with Reckitt. Read on to know his experience!

NIKHIL SINGH31 Aug 2021

IB To VC Career Switch: What To Consider, Future Prospects, Skills, Salary & More

Today a majority of Investment bankers leave their fast paced, stressful jobs and enter the world of venture capital. Venture capital gives one the freedom to choose their hours, projects, and investments. In this video we will explore the useful lessons from IB that can come handy while making the career transition to become a venture capitalist. This shift will not happen overnight and you will have to upskill yourself to make your mark in the world of venture capital. We discuss a few points in this video for the smooth career transition and what sort of efforts you need to put to achieve the same.

Team InsideIIM31 Aug 2021

How To Ace GTM-Strategy Case Competitions

MBA is about a lot of things, and no one can deny the value of case competitions, whether it's for enhancing one's CV or for earning PPIs and cash awards. They can also become a topic of conversation during personnel interview interactions. For all case competition fans, a tutorial on how to prepare for a GTM-case competition should be a fascinating read. GTM Strategy and case competitions around it are going to be a major part of all MBA student’s journeys. I will be focussing on GTM strategy first and then will discuss how to excel in GTM case competitions.

Prerna Raj30 Aug 2021

Journey From Indian Military Academy To IIM L To Amazon Ft. Dhruv Yadav

Journey from Indian Army to Amazon Every year just above 100 people from this country are chosen to undergo training at the prestigious Indian Military Academy out of lakhs who volunteer to serve. Every year around half a dozen of these chosen ones have to withdraw due to injuries and permanent disabilities sustained during training. Now, in such situations where a person would have started blaming life, there are some who pick themselves up, keep their head down, and start from scratch.

ANKITA GOOMER30 Aug 2021

How To Make A Marketing CV Ft. Shivdeep Singh, Summer Intern At Nestle

Shivdeep is a 2nd-year student at IIM Lucknow, majoring in marketing. He interned at Nestle during his summer internship. At IIM Lucknow, he is also a part of Prism, the Marketing Cell of IIM Lucknow. He worked at Mastercard for 3 years before joining IIM Lucknow. His journey from a chemical engineer to a marketing intern at Nestle is truly inspiring & worth listening to. We interviewed him to find out what is actually needed in a CV looking from the eyes of marketing companies!

ANKITA GOOMER30 Aug 2021

All You Need To Know About General Management Roles

General management roles are highly preferred roles by a lot of MBA Students. It gives an opportunity to explore all domains such as sales, marketing, finance, supply chain, etc. and also has a leadership aspect attached to it which is not typically found in other roles. It also gives you a flexibility in terms of switching roles and largely why is offered by top conglomerates.

NIKHIL SINGH30 Aug 2021