MBA Student

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Is COVID-19 Affecting Consumer Behaviour Positively? - Prof. Ranjan Chaudhuri, NITIE

Is COVID-19 Affecting Consumer Behaviour Positively? - Prof. Ranjan Chaudhuri, NITIE

Thanks to COVID 19, the way consumers ineract with products and services has changed drastically. From everything being available at the click of a button, to settling down for what's accessible and in the market currently, we as consumers have had to make do. And it's not an easy shift. In this video, Associate Professor - Marketing at NITIE Mumbai, as well as InsideIIM's Professor Of the Year 2019 and 2020, Dr. Ranjan Chaudhuri, talks to us about his passion for marketing, his journey to becoming a professor, and most relevantly, how the Coronavirus will change and shape consumer behaviour. If you want a sneak peek into one of the most loved and well attended classes at NITIE, here's your chance!

Team InsideIIM
Top 4 Marketing Trends & Skills To Look At Post COVID 19, Ft. Prof. Ranjan Chaudhuri, NITIE

Top 4 Marketing Trends & Skills To Look At Post COVID 19, Ft. Prof. Ranjan Chaudhuri, NITIE

Ever wondered why we buy and how we buy? What influences our buying decisions? As a retail enthusiast or as someone interested in marketing, you need to know that each of our buying decision is shaped by various factors. As a student of marketing, you can be sure that these are a part of the famous 4Ps of marketing. But wait, in this video, Associate Professor - Marketing at NITIE Mumbai, as well as InsideIIM's Professor Of the Year 2019 and 2020, Dr. Ranjan Chaudhuri talks to us about retail, consumer behaviour, trends in marketing and skills you must cultivate to stay on top of the curve post COVID 19. If you want to know how to shape a successful marketing career post this pandemic, be sure to check out this video.

Team InsideIIM
Dr. Mudit Kulshreshtha Is The Professor of The Year At GLIM Gurgaon - Here's Why Students Love Him

Dr. Mudit Kulshreshtha Is The Professor of The Year At GLIM Gurgaon - Here's Why Students Love Him

Dr. Mudit Kulshreshtha has been voted by students at the Great Lakes Institute of Management, Gurgaon as the InsideIIM Professor of The Year in 2020! "One of the most knowledgeable people I have ever met," "probably the best teacher of strategy I have come across" are only some of the ways students have expressed their love for Professor Kulshreshtha. Here's why they've voted him as their favourite professor at GLIM Gurgaon!

Team InsideIIM
MBAs Who Followed The Unconventional Paths And Led By Examples

MBAs Who Followed The Unconventional Paths And Led By Examples

Whenever it’s asked, “Why MBA?” no matter what answer we provide, somewhere down the line, the hidden answer is a job or quest for a better life! We have read several struggle stories of people making it to the much-coveted BSchools of India, but today, let’s read about those who indulged in a completely different path altogether either before or after their MBA and what were the life lessons they derived from their journey!

pratibha goenka
How This B-School Received A Virtual Convocation

How This B-School Received A Virtual Convocation

My B-School (like every other) had planned and arranged for the convocation of MBA Batch 18-20, and it was supposed to happen on the 17th of April. But the on-going pandemic had ruined the dreams to meet our friends for one last time and receive that hard-earned degree in presence of our parents! So, on that very day, I decided to put the would-have-been experience into words and shared it online with my batchmates on my newly launched magazine The Keen Gene. After it gained 1400 reads, I thought, why not share this emotional reverie with 200,000+ students across 5000 B-schools in India, so that they too don't miss what the batch of NMIMS 2020 felt on the 17th of April!

MAITRI JOSHI
HR Professionals Don't Just Make Rangolis, They Are The Trend Sensors Ft. Harshita C, ex Nestle

HR Professionals Don't Just Make Rangolis, They Are The Trend Sensors Ft. Harshita C, ex Nestle

Continuing her talk about the HR profession, Harshita takes us through her stint at Honeywell, where she did a Learning and Development role. A TISS alum, she has worked with big companies like Mondelez, Colgate-Palmolive, Honeywell, and Nestle, currently holding a senior position with Freshworks. She talks of the challenges that an LnD Professional faces, and how they deal with varying ranks of businesses, right from fresh joinees to the top brass. Each rank requires a different kind of program to be designed, and each requires special care.

Team InsideIIM
A Gateway To Learning - Tata Steel's Management Trainee Program - Chandra Sekhar Gandroju, IIM Shillong

A Gateway To Learning - Tata Steel's Management Trainee Program - Chandra Sekhar Gandroju, IIM Shillong

In the midst of the extended lockdown due to the coronavirus pandemic, a lot of students with their campus placements and PPOs are eagerly waiting to join their firms. InsideIIM got in touch with one of last year’s Management Trainees at Tata Steel, Chandra Sekhar Gandroju, to understand how his journey had been when he was picked from campus last year. A fresher, Chandra Sekhar opted for campus placement from IIM Shillong and got through to Tata Steel. In this article he shares his experience of undergoing the Management Trainee program, working with one of the manufacturing giants in the country, his future plans and how he is spending his time productively during the lockdown.

InsideIIM Career Services
Summer Internship And PPO Diaries | Finance

Summer Internship And PPO Diaries | Finance

An intern with a British multinational bank told InsideIIM that one of the most important qualities for those aspiring to get into the world of finance is being discreet and honouring confidentiality. When working with big clients you have access to their confidential data and so you should have a knack for keeping information to yourself.

pratibha goenka
MBA Student | InsideIIM