Is COVID-19 Affecting Consumer Behaviour Positively? - Prof. Ranjan Chaudhuri, NITIE
Thanks to COVID 19, the way consumers ineract with products and services has changed drastically. From everything being available at the click of a button, to settling down for what's accessible and in the market currently, we as consumers have had to make do. And it's not an easy shift. In this video, Associate Professor - Marketing at NITIE Mumbai, as well as InsideIIM's Professor Of the Year 2019 and 2020, Dr. Ranjan Chaudhuri, talks to us about his passion for marketing, his journey to becoming a professor, and most relevantly, how the Coronavirus will change and shape consumer behaviour. If you want a sneak peek into one of the most loved and well attended classes at NITIE, here's your chance!





