Ever thought of why a particular company stands out from the rest! Is it just the sheer volume or the human capital of the company, or there is something else that makes them stand ahead in line! How important do the values followed by an organization become?
What makes you take pride in working for an organization like Mahindra! Is it the values that the company follows to the tee or the respect for the brand and its common perception among its consumers that gives you the reason to stick to the organization. We spoke to one such employee of Mahindra in its Mumbai headquarters Bagisha Jha, who took us through her journey with the Mahindra group so far and the reasons to join the group after completing her Master’s Degree from TISS.
When we say McDonald’s, what’s the first thing that pops into your mind? For most of us, it's crispy, salty, crunchy, French Fries. Yum. And you just can’t stop at one, can you?! But have you ever wondered how McDonald’s manages to get those piping hot fries right, just the way you like it, every time? One of the reasons for this is the company’s impeccable and sustainable operations and supply chain management. If you aspire to get into operations and supply chain post MBA, it’s necessary for you to know how chains like McDonald’s operate. Solve this case study, brought to you by InsideIIM in association with ABGLP and show off how well you know your operations management curriculum!
Have you seen a Rolex ad? They have expertly built a narrative around their brand, using their elegant design, as well as their brand ambassador - Roger Federer. It’s not just Rolex; many brands utilise storytelling as an effective tool to shape their brand perception, and attract consumers. So what exactly are brand stories? Brand Narratives? In MICA, they introduced a course called Storytelling so as to sensitise students to this concept. As future marketeers, you must know how storytelling works in the world of advertising, PR, brand building, etc. So find out what Storytelling really is in this video featuring MICA.
Chapter 1- The Undergrad Chill My journey for MBA started from my 4th year of undergrad (B-tech, EEE). It was that time of the year when all the 'so-called' engineers were preparing hard to get campus placement. Unlike my friends, I was lying on my bed and binge-watching TV series. People used to think if I was not participating in the placements? Of course, I was! But I was not concerned about it as I made up my mind of taking a break after graduation and preparing for the deadly MBA entrance examinations.
How prepared are you for the GK section of XAT? Is your GK at par with what may be asked in the exam? One of the most important things that you as a XAT test-taker can do is to practice as many questions as possible to master this tricky section that stumps test takers every year. To help you prepare, we will send you the InsideIIM XAT Practice Test series twice every week - a 10 to 20 minute test to help you master some of the most dreaded sections of the exam. Take test five in the series now!
At InsideIIM, stories are at the heart of everything we do. This past year has seen our vast MBA community share with us some of the most captivating and moving tales of love, heartbreak, depression, friendships, struggle, success, and confusion. As 2019 whizzed by in a blur, some of these stories were lost amongst the thousands of contributions by the MBA community, but as the year ends, we decided to dig in deep and bring to you some gems from the year gone by. Here are the most-read and most widely shared stories from 2019. Take a look!
Ever thought of why a particular company stands out from the rest! Is it just the sheer volume or the human capital of the company, or there is something else that makes them stand ahead in line! How important do the values followed by an organization become?
What makes you take pride in working for an organization like Mahindra! Is it the values that the company follows to the tee or the respect for the brand and its common perception among its consumers that gives you the reason to stick to the organization. We spoke to one such employee of Mahindra in its Mumbai headquarters Bagisha Jha, who took us through her journey with the Mahindra group so far and the reasons to join the group after completing her Master’s Degree from TISS.
When we say McDonald’s, what’s the first thing that pops into your mind? For most of us, it's crispy, salty, crunchy, French Fries. Yum. And you just can’t stop at one, can you?! But have you ever wondered how McDonald’s manages to get those piping hot fries right, just the way you like it, every time? One of the reasons for this is the company’s impeccable and sustainable operations and supply chain management. If you aspire to get into operations and supply chain post MBA, it’s necessary for you to know how chains like McDonald’s operate. Solve this case study, brought to you by InsideIIM in association with ABGLP and show off how well you know your operations management curriculum!
Have you seen a Rolex ad? They have expertly built a narrative around their brand, using their elegant design, as well as their brand ambassador - Roger Federer. It’s not just Rolex; many brands utilise storytelling as an effective tool to shape their brand perception, and attract consumers. So what exactly are brand stories? Brand Narratives? In MICA, they introduced a course called Storytelling so as to sensitise students to this concept. As future marketeers, you must know how storytelling works in the world of advertising, PR, brand building, etc. So find out what Storytelling really is in this video featuring MICA.
Chapter 1- The Undergrad Chill My journey for MBA started from my 4th year of undergrad (B-tech, EEE). It was that time of the year when all the 'so-called' engineers were preparing hard to get campus placement. Unlike my friends, I was lying on my bed and binge-watching TV series. People used to think if I was not participating in the placements? Of course, I was! But I was not concerned about it as I made up my mind of taking a break after graduation and preparing for the deadly MBA entrance examinations.
How prepared are you for the GK section of XAT? Is your GK at par with what may be asked in the exam? One of the most important things that you as a XAT test-taker can do is to practice as many questions as possible to master this tricky section that stumps test takers every year. To help you prepare, we will send you the InsideIIM XAT Practice Test series twice every week - a 10 to 20 minute test to help you master some of the most dreaded sections of the exam. Take test five in the series now!
At InsideIIM, stories are at the heart of everything we do. This past year has seen our vast MBA community share with us some of the most captivating and moving tales of love, heartbreak, depression, friendships, struggle, success, and confusion. As 2019 whizzed by in a blur, some of these stories were lost amongst the thousands of contributions by the MBA community, but as the year ends, we decided to dig in deep and bring to you some gems from the year gone by. Here are the most-read and most widely shared stories from 2019. Take a look!
