MBA Student

Something Big in My Life -Sanjit Bhavnani, NMIMS Mumbai

Here’s something you don’t think about every day, how big is a company in your life? Have you ever actually stopped to think about how a company or group of companies impact your everyday life? Well, until yesterday I had never, but then I started to notice this one name in multiple aspects of my life. I hadn’t discovered anything, it was always there but it was just one of those things you leave unnoticed, something that doesn’t register until you actually think about it. Hiding in plain sight was the name Aditya Birla Group.

ABG Splashes All Over - Anish Dalmia, NMIMS Mumbai

Aditya Birla has just not expanded in different sector, it has associated itself with us in every walk of our life. Be it the Vodafone sim I use to have numerous calls and messages or the apparel I wear after getting up. Its product ranges from the smart formals of Allen Solly to the party wear of Van Heusen, from spunky casuals of Bare Jeans and Shirts to the Linen Club. It also have exclusive suits under Louis Philippe to offer me. It also have pantaloons and planet fashion stores there for me to choose from various collections with different price ranges. Even the house we stay is built with Ultratech cement.

Why Aditya Birla Group is big in my life? - Jivesh Kaul, NMIMS Mumbai

The Group’s radical shift from being architects of a global India to a powerhouse across the globe & various sectors has now led to the understanding of how ABG is a big part of peoples’ lives at every step. Before today, I did not know Aditya Birla owned or is partner with so many brands in India. I have used many of the brands under Aditya Birla group and I am a fan of quite a few of them. Brands like Louis Philippe, Allen Solly, and Van Heusen are my go to brands for casual wear. Again, there is no need to go to each outlet separately when you can get them all in pantaloons strategically placed in every big city. Customer service provided and ease to exchange my product is what I admire. Well, Aditya Birla Group has played a big role in my life as well our country, from Ultratech Cement to build my house and fulfilling so many dreams of people around the country, to using Vodafone Idea cellular along with the 390mn consumers, to being official partner of premium brands like Hackett london, the way it has disrupted the markets and diversified into so many segments, fascinates me. It has a great marketing strategy and until now, it was big in my life because of the products I had used, but being an MBA student, I would instead focus on how learning marketing and management from Aditya Birla group is going to be big in my life. #NMIMSMumbai #ABGLPWooMe 

Aditya Birla Group- Tapping the limitless potential at every frontier.

Why Aditya Birla Group is Big in your life - Rohit Lala, NMIMS Mumbai

Aditya Birla Group has contributed in some way or other in my day to day life. Consciously or subconsciously I have used a lot of product that is actually manufactured by Aditya Birla Group. The presence of the group is massive across different sectors like manufacturing industry, retail sector, mining, telecom services, financial services, fashion, fertilizers etc. It is the third-largest Indian private sector conglomerate with a revenue of approximately US$44.3 billion in year 2018.

Aditya Birla Group: building legacy and heritage - Dewashish Rai, NMIMS Mumbai

With a vision to become a global conglomerate and a mission to deliver superior value to its stakeholders ABG has been successful in creating a high perception of the brand. Its contribution to the Indian Economy is spread across diverse industries, like Ultratech in Construction to Pantaloons in Retail.

How you overcame challenges to achieve your ambitions in life so far? - Siddharth Srivastava, NMIMS Mumbai

“Challenges are what make life interesting and overcoming them is what makes life beautiful”

My Association with Aditya Birla Group & Overcoming a Challenge - Sudheendra Rao, NMIMS Mumbai

There are two parts to this article. The first part focuses on my association with the Aditya Birla Group and its numerous brands over the years and the second part speaks about how I was able to tackle and overcome a challenge in order to achieve my goals.