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How ABG changed the ABC's of me- Rahul Narayanan, NMIMS Mumbai

How ABG changed the ABC's of me- Rahul Narayanan, NMIMS Mumbai

Aditya Birla Group has been extensively making its presence known in almost every segment of possible businesses. From processing of non-ferrous metals, production of cements to its well-oiled Financial and Technology arm (Aditya Birla Capital  and Idea Cellular Network), ABG has left a deep impression not just on the history of our esteemed business traditions but also on the millions of lives who were involved with them in one way or other. ABG is one of the biggest business groups in our country and earns its space alongside esteemed names of TATA and Reliance. With an annual revenue of $44.3 billion in 2018 , ABG is now an established organisation with its operations spread out to 35 countries facilitated by a workforce of more than 1.2 lakhs.

Rahul Narayanan
Why Aditya Birla Group is big in my life - Krishnamoorthy Harihar, NMIMS Mumbai

Why Aditya Birla Group is big in my life - Krishnamoorthy Harihar, NMIMS Mumbai

The Aditya Birla Group has transformed itself from being one of the oldest and largest Indian companies to being probably the largest Indian MNC having become a global powerhouse with operations across 34 countries spread across 5 continents, with a workforce of 120,000 and with global revenues contributing more than 50% of its overall revenues. Its operations encompass fourteen industry sectors including Telecom, Cement, Metals, Mining, Banking, Branded Apparels, Financial Services including mutual funds and insurance, Carbon Black, Finance companies, Insulators, Pulp and Fibre, Textiles etc. In chosen sectors it holds top position, like being the third largest producer of cement globally, the largest producer of white cement in the world, top three aluminum producer in Asia and largest producer of Viscose Staple Fibre in the world.

Krishnamoorthy Harihar
Celebrating Success the Aditya Birla Way!

Celebrating Success the Aditya Birla Way!

The Aditya Birla Group has truly made India proud; with its mammoth contribution across numerous sectors and thus changed the lives of millions, in the process! When I think of the group, multiple brands penetrate my mind, especially those in the textile sector as well as in telecom. Their clothing brands, Allen Solly and Van Heusen have always been my ‘Go-to’ clothing brand for formal, corporate settings right from the start. The quality and fit is superior and inherently aids in imbibing a strong sense of self-confidence. Right from my first formal interview where I tried it out for the first time, I knew that my choice was apt, so much so that now that I associate formal clothing with only these brands. Only a handful of brands can create such strong associations in a short span of time!

AVANTIKA MEHTA
Big in my life - Siddhant Khandelwal, NMIMS Mumbai

Big in my life - Siddhant Khandelwal, NMIMS Mumbai

Being born and brought up in a middle-class family, the ability to select quality products at a competitive price has been deeply ingrained in me and my family’s DNA. My father used to take all of us to Pantaloons, Jaipur to fulfill our wishes and wants. I also took my first business suit for interview from Van Heusen. Later I got to know that both of the brands are run by the same business Group – Aditya Birla.

siddhant khandelwal
MBA Student | InsideIIM