MBA Student

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MICA Ahmedabad v/s Generic MBA - Why You Should Take MICAT

MICA Ahmedabad v/s Generic MBA - Why You Should Take MICAT

Robert Frost might actually be on to something when he wrote the poem 'The Road Not Taken'.  Often, in life there are going to be two roads and you will have to make a choice. You will grapple with career choices like -   'Engineering and then Marketing?', 'Government Business School or Private Business School?', 'Generic MBA or MICA?' and so on.

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Only By Admitting What We Are, Can We Get What We Want - Srinivas Guptha Kapaganti - Best50 - Class Of 2017

Only By Admitting What We Are, Can We Get What We Want - Srinivas Guptha Kapaganti - Best50 - Class Of 2017

One of my biggest fears, ever since I can remember, is being mediocre and hence this forms the crux of my story. I am from the beautiful town of Kakinada in Andhra Pradesh. Owing to my dad’s continuous transfers I attended schools in 5 different places but I was able to quickly adapt and was among the top students in every school. I graduated from NIT Warangal in electrical and electronics engineering in 2012. This is the place where I made friends for life and it also helped me enhance my personality. Apart from excelling in academics and building my passion for some subjects, I was able to develop a holistic personality by being a very active member of many clubs and committees. NIT Warangal has also played an important role in building my value system. Be it the position of student mess secretary or an NCC cadet or playing a game of volleyball with friends, all these things had a great role in building my personality.

Srinivas Guptha Kapaganti
10 Things That Make TAPMI Special

10 Things That Make TAPMI Special

TAPMI is one of the premier B-schools in India. Founded by Tonse Anath Pai in 1984, it has setting standards of excellence and academic rigour. But what actually sets it apart from the likes of IIMs? The following attributes make the institution special and close to one’s heart.

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Learning Marketing From Bollywood - CineMBA

Learning Marketing From Bollywood - CineMBA

Why is it that Dharma Production's romantic movies and Vishesh Films' horror movies both find enough takers at the box office? The key to this question is in the concept of Market Segmentation. If segmented well, there is space for Karan Johar's creations and for Anurag Kashyap's too. This holds true for fairness creams to cars and for biscuits to business schools. In this video, students of MISB, explain the concept of Market Segmentation using India's favourite past time - movies and their respective production houses.

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