Should You Air Grievances Via Paid Ads? - Views From Prabhakar
A recent phenomenon with several large Indian promoters has been to air their grievances with paid ads in the Media. Whilst the best way to fight out a battle in the press is through editorial, unfortunately, many Indian promoters finally seem to resort to paid ads in the media. Mr Subrata Roy of Sahara was quite well known to bring out a full page or on occasion double spread ads in the mainline newspapers, almost signed off by him.







