This marketing gimmick aided the taxi aggregator to remain in the minds of the public for a substantial amount of time. This positioning helped the company increase its revenues without spending a buck but by just a mere social move.
Observations made:
· Repeat viewing leads to re-enforcement of a specific brand in the minds of a customer.
· Frequent brand positioning through various means helps the company in the long run.
· Companies need to come up with Out-of-Box Ideas to stay competitive in the market.
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About the Author:
PaniendraDutt Kolluru is pursuing his 1st yr. MBA from Symbiosis Institute of Business Management- Hyderabad with Marketing as his specialization. He has two years of work-ex in a manufacturing company and is passionate about a career in Marketing & Sales.
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Comments
Ron Rogers
nice to hear from you
5 Sep 2017, 10.30 AM