Selection Process - Page 107

Is Work Experience Necessary Before MBA?

“Learn to work with people you wouldn’t go to lunch with” – a quote by Garry Marshall, famous director, on the best career advice he ever received. Engineer or commerce graduate, each of us, in the end, work with people around us. Moreover, when it comes to people, the technical knowledge alone does not help much. Understanding people lets you understand how to get them to work, and that is what management is all about. Every b-school teaches this very concept in a more profound stretch allowing the student to analyse which sector requires what set of skills.

Harshad Patel03 Nov 2017

Cultural Sensitivity Can Make Or Break Your Brand - Gourav Sinha, Sr Product Marketing Manager, Adobe

From B2B marketing to international marketing, Gourav has experienced different shades of marketing while working at 3M, Avaya and Adobe. As a marketer, you have to be aware of the culture that prevails in your market. Gourav spoke about how cultural sensitivity can make or break a brand. Here's a glimpse of his session at Hard Rock Cafe, Bengaluru.

Career Services Centre03 Nov 2017

How To Make The Most Of The Language Comprehension Section Of MAT - 40 Days To MAT

Preparing for MAT cannot be a cakewalk. With exact 40 days remaining from the examination, how does one prepare for something whose curriculum is slightly vague – with no set rulebook or formula to memorise! Especially with the Language Comprehension - anything and really, anything can come to test your abilities. How to go about it in the first place?

St. Kabir Institute of Professional Studies Ahmedabad01 Nov 2017

Marketing Is A Science, Not An Art - Kunwarbir Singh, Brand Manager, Diageo

Kunwarbir (or as he likes to be called ‘KB’) has worked as a brand manager on brands like Titan, Britannia and now Diageo USL. He considered himself the dream friend of a to-be-married couple (for getting discounts on Tanishq jewellery for the bride and arranging for car-o-bars at the wedding for the groom). Here’s a glimpse of his session at Hard Rock Cafe, Bengaluru.

Career Services Centre01 Nov 2017

BQuest Presents A 30 Day Preparation Strategy For IIFT GK

Indian Institute of Foreign Trade Entrance Examination: How to ACE the GK Section in 30 Days

BQuest GK31 Oct 2017

On Importance Of Influencer Marketing And Distribution Strategy - Sumita Rajan, Product Manager, Britannia

Sumita's journey from bags to bikes to biscuits (Skybags, Hero Honda & Britannia) has taken her across India. She talks about the contrast in rural and urban buying behaviours that she encountered in her journey. Here's a glimpse of her session at Hard Rock Cafe, Bengaluru.

Career Services Centre30 Oct 2017

Your '3 Weeks To CAT' Checklist

By this time, you would be in your final lag towards your CAT journey. All those midnight candles burnt, missed weekend parties, Television shows, lazy Sundays etc. would be back to you in less than a month! (at least temporarily until you begin your PI/GD preparations). Trust me, I have been there, and I know how exhausting this final phase is! You almost want to give up, but you know that you have done too much to give up right now.

Swathika Selvam30 Oct 2017

From An R&D Engineer To IIM Lucknow - One Hel(L) Of A Journey

“You know that chip that you have in your mobile, that you use to upgrade the ‘RAM’, as you call it, to increase its speed when you play games? Well, I used to design its circuit!” I explained to my best friend at IIM Lucknow, who keeps forgetting what exactly I did as an R&D Engineer, and confuses me with “some IT/software/computer stuff” in her words.

Sambhavi Ganguly30 Oct 2017