Aditya Birla Group (ABG) is omnipresent through its brands like Pantaloons, Louis Philippe, Peter England, Forever 21, and the list goes on. ABG is a US$ 44.3 billion corporation, active in 14 industry sectors. With this amount of diversification, it is hard for anyone not to be affected by ABG in their life.
One of the biggest brands not only in India but all over the world Aditya Birla Group has its presence in more than 30 countries worldwide. It has more than 120,000 employees that belong to 42 nationalities. It’s one of the oldest Indian Business conglomerate in the world and earned a revenue of approximately US $44.3 billion in year 2018. The group has expanded its business over wide range of areas including cement, carbon black, fashion, telecom, textiles etc and is a market leader in many of them. Being such a huge conglomerate requires hard work and dedication from each employee but other than the sole purpose of earning profits, the company has immensely contributed to the society. The company has a vision of actively contributing to the social and economic development of the communities in which they operate. One such initiative is the Aditya Birla Centre for Community Initiatives and Rural Development in which 7.5 million people from over 5,000 villages are reached and helped according to their needs.
I started my corporate journey on the 30th of August, 2017. It was a big day, one that I had been awaiting the arrival of, for a year. From the day I got placed, till my first day at EY, all three sixty five of the days had been spent in anticipation of what was to come next, those twelve months had been spent in preparation of the time to come, and that one year was spent understanding all that a life in the corporate would entail. A significant part of that preparation involved familiarizing myself with a corporate lifestyle, including the kind of clothes that I would be wearing as part of one of the ‘Big Fours’ of the Audit industry. The first step I took in that direction took me to ‘Van Heusen’, Aditya Birla Group’s power dressing brand. As soon as I walked into the store, I was looked at, as a professional. It was my first experience of being addressed to, as an individual, with my own preferences, and with the power to take my own decisions. The clothing range at ‘Van Heusen’ was so diverse, it gave me a chance to express my individuality and even complemented my personal brand of sophistication and elegance. The ‘MyFit’ category of clothes at ‘Van Heusen’ is the perfect feather in its cap, aptly contributing to Aditya Birla Fashion and Retail Limited’s promise of providing personalized products, and creating value for the consumers and adding merit to its own dream.
Aditya Birla group - A name which is always found in Indian household intentionally or unintentionally. It’s not just the products of ABG, which eased our life, there is even a bigger story behind it. We always remember Mahatma Gandhi, Sardar Vallabh Bhai Patel, and many prominent names when we talk of freedom struggle. But it was people like Ganshyamdas Birla, who supported these freedom fighters, talk of it as financially or mentally.
Part A -ABG touches millions in the world. It is unlikely that you have never used a product, or travelled on a road or visited a site where ABG has not contributed in some way. Its presence in your life is massive. In at least 250 words or more
