ADITYA BIRLA GROUP: A NAME WHICH IS A STATEMENT IN ITSELF, IIM Raipur
#IIMRaipur #ABGLPWooMe #IIM #ABG
ANSHU ARYA
Corporate Strategy at ABG, IIM Raipur
Brands like Louis Philippe, Allen Solly, Van Heusen, Peter England were a fascination being a teenager. The advertisements were so upscale that up until my twenties, I was under the impression that these were foreign brands. One fine day, by dint of Wikipedia, enlightenment dawned that these were the children of the same parent. More importantly, these were Indian brands and I remained in awe in how Aditya Birla Group is taking India on a global trot. With time I came to know the prowess of the group in the cement business, textile business, telecom and financial sector. The more I read about them, the more intrigued I was. Reaching out to millions through varied channels is not everybody’s game.
Dipan Sen
ADITYA BIRLA GROUP: A NAME WHICH IS A STATEMENT IN ITSELF, IIM Raipur
#IIMRaipur #ABGLPWooMe #IIM #ABG
ANSHU ARYA
Corporate Strategy at ABG, IIM Raipur
Brands like Louis Philippe, Allen Solly, Van Heusen, Peter England were a fascination being a teenager. The advertisements were so upscale that up until my twenties, I was under the impression that these were foreign brands. One fine day, by dint of Wikipedia, enlightenment dawned that these were the children of the same parent. More importantly, these were Indian brands and I remained in awe in how Aditya Birla Group is taking India on a global trot. With time I came to know the prowess of the group in the cement business, textile business, telecom and financial sector. The more I read about them, the more intrigued I was. Reaching out to millions through varied channels is not everybody’s game.
Dipan Sen