Not everyone have a plethora of achievements as backdrop to justify their talent and values they can offer. I belong to the same group of people. Being an ordinary boy with not so ordinary dreams it was not easy to reconcile the both.
Aditya Birla – Why it’s Big in our lives?
It was the summer of 2005. Whole India was engulfed in the heat wave and my hometown, which is a small town in the western part of Odisha, was not to be spared. Mercury soared like anything else. Amidst the blistering heat, there came a moment of exuberance for me when my father brought home a new Nokia 2600 with an idea sim inside it. For me at that time, the enthralling happiness of talking to my friends and relatives over a mobile phone could only be beaten by seeing Roger Federer holding aloft a Wimbledon trophy. That was the very first time that I received the joy of being a part of the family "ADITYA BIRLA GROUP."
Any consumer product before reaching to the consumers have to go through a lot of product research, market research and undergo sustainability in the market, before becoming successful in the industry. One of the successful brands that are quite popular in the premium clothing industry is Louis Philippe, which was introduced in India in 1989. Until nine years from now, when I was studying in Class 10, I was promised that I would be gifted a Louis Philippe shirt by my father if I would secure more than 90% in my final exams. Keeping that target in mind, I aimed to achieve my goal and strived hard to maintain my academics upto that level. The brand Louis Philippe represented by the logo of the king’s crown, fascinated me to desire more for their products. The product was not only a fashionable item that I desired for, but it also gave me motivation and obsessed me to study hard without reluctance. So finally the day of the results came, and I was delighted to know that I secured 9 CGPA in the class 10-board exams, which made my parents happy and proud. That night after the results, my father took me to the Pantaloons showroom which was the most modern and elite retail showroom in Guwahati at that time, and I finally set my hands on a red-striped Louis Philippe T-shirt which I desired to buy from the very beginning. Hold on, there is more. Remember the recent ad which appears on the TV screens : "Desh ka No.1 Cement" which is shaping the foundation of millions of home across India - Ultratech Cement. Also, the tagline : "Engineers Choice" makes me more dearer to the brand as the ad depicts the story of an engineer who strives to build a tough and indestructible home in the most remote locations in India where cement is not readily available for the consumer. This ad relates to my story describing the 4 years of engineering which has transformed me from a young teenager student to an engineer. Behind the technology of every successful creation, may it be highrise buildings, bridges, automobiles or gadgets, is an engineer which is reflected through this ad and thus makes me feel proud about it. Also, during my teenage days when for the first time I received my very first smartphone having an Idea Sim within brings back memories of how independent I felt carrying a smartphone in hand and using it - as if I have achieved something that made me feel as a responsible adult at a very young age. Hence, Aditya Birla Group, the parent owner company of the brands like Louis Philippe, Pantaloons, Ultratech Cement, Idea and many more, captures a very special place within my fond memories, which makes me recollect more about the brand even today.
There’s hardly any person who has not been touched by Aditya Birla Group products in their life. My first brush with the company was through its retail brand, PETER ENGLAND, which has and will always be a significant influence in my life.
Not everyone have a plethora of achievements as backdrop to justify their talent and values they can offer. I belong to the same group of people. Being an ordinary boy with not so ordinary dreams it was not easy to reconcile the both.
Aditya Birla – Why it’s Big in our lives?
It was the summer of 2005. Whole India was engulfed in the heat wave and my hometown, which is a small town in the western part of Odisha, was not to be spared. Mercury soared like anything else. Amidst the blistering heat, there came a moment of exuberance for me when my father brought home a new Nokia 2600 with an idea sim inside it. For me at that time, the enthralling happiness of talking to my friends and relatives over a mobile phone could only be beaten by seeing Roger Federer holding aloft a Wimbledon trophy. That was the very first time that I received the joy of being a part of the family "ADITYA BIRLA GROUP."
Any consumer product before reaching to the consumers have to go through a lot of product research, market research and undergo sustainability in the market, before becoming successful in the industry. One of the successful brands that are quite popular in the premium clothing industry is Louis Philippe, which was introduced in India in 1989. Until nine years from now, when I was studying in Class 10, I was promised that I would be gifted a Louis Philippe shirt by my father if I would secure more than 90% in my final exams. Keeping that target in mind, I aimed to achieve my goal and strived hard to maintain my academics upto that level. The brand Louis Philippe represented by the logo of the king’s crown, fascinated me to desire more for their products. The product was not only a fashionable item that I desired for, but it also gave me motivation and obsessed me to study hard without reluctance. So finally the day of the results came, and I was delighted to know that I secured 9 CGPA in the class 10-board exams, which made my parents happy and proud. That night after the results, my father took me to the Pantaloons showroom which was the most modern and elite retail showroom in Guwahati at that time, and I finally set my hands on a red-striped Louis Philippe T-shirt which I desired to buy from the very beginning. Hold on, there is more. Remember the recent ad which appears on the TV screens : "Desh ka No.1 Cement" which is shaping the foundation of millions of home across India - Ultratech Cement. Also, the tagline : "Engineers Choice" makes me more dearer to the brand as the ad depicts the story of an engineer who strives to build a tough and indestructible home in the most remote locations in India where cement is not readily available for the consumer. This ad relates to my story describing the 4 years of engineering which has transformed me from a young teenager student to an engineer. Behind the technology of every successful creation, may it be highrise buildings, bridges, automobiles or gadgets, is an engineer which is reflected through this ad and thus makes me feel proud about it. Also, during my teenage days when for the first time I received my very first smartphone having an Idea Sim within brings back memories of how independent I felt carrying a smartphone in hand and using it - as if I have achieved something that made me feel as a responsible adult at a very young age. Hence, Aditya Birla Group, the parent owner company of the brands like Louis Philippe, Pantaloons, Ultratech Cement, Idea and many more, captures a very special place within my fond memories, which makes me recollect more about the brand even today.
There’s hardly any person who has not been touched by Aditya Birla Group products in their life. My first brush with the company was through its retail brand, PETER ENGLAND, which has and will always be a significant influence in my life.
