Man of the Match - Gyana Ranjan, IIM Ranchi
Needs, Demands and Desire, these three terms basically sum up an individual’s everyday life. The same terms are indispensable for any organization and are the ethos based on which a company aims to expand their business and have a strong outreach to the consumers. Going back to 1857, Seth Shiv Narayan Birla started a cotton trading company in Pilani, Rajasthan. Little did he know; the company will spread its wings into having more than 11 business verticals in 34 countries spanning over 5 continents. Coming back to the 21st century, a company’s long-term survival is directly proportional to the customer relationship. Aditya Birla Group has been doing exactly that over its 160 years by successfully implementing this ideology. The AB Group was instrumental in creating an economic boom in India resulting in creation of enormous amount of employment opportunities. With the country in focus at its core, it would be myopic to ignore the fact that AB Group put India on the world map and began to garner economy as well as respect worldwide.
