Head-quartered in the city of dreams Aditya Birla group touches lives of individuals across the world with its range of products. It fulfils the copper requirement for Indian Railways. Average daily users of Indian railways is 30 millions. This is one way in which I can think about the vastness of the group. I have used many products from childhood until now which belong to the group. As a teenager I bought myself a pair of trousers from Allen Solly and I later realized that it belonged to the Aditya Birla apparel and that’s how it all started. Then, I started realizing that most of the day to day products and services which we use are produced by Aditya Birla group. I vividly remember how surprized I was when I knew that pantaloons belong to Aditya Birla. How can a company own both the retail format and the fashion brands such as peter englad, van huesen, louis philippe as well. I couldn’t imagine the vastness of the company even when I tried so hard. Be it the insurance policies, Vodafone services or UltraTech cement which we used for our new house construction, from small things to large the group’s presence is always there. The group is not only touching lives with its products and services but also though its CSR initiatives and its contribution to the society. The company has imbibed sustainability in its strategy rather than considering it as a separate entity. With its huge investments which exceed 500 crores in CSR the company demonstrates its commitment to the community as well as the environment.