Rise And Shine Above The World: The ABG Way - Sayani Mukherjee, TAPMI
Founded in 1857, Aditya Birla Group is one of India's largest conglomerates operating in 35 countries with more than 120,000 employees worldwide. The diverse multinational group has it’s arms spread in telecom, financial services, metals, cement, chemicals, fertilizers, online retail etc. and has a significant presence in our lives since our childhood. The launch of cellular network Idea had changed the face of the telecom industry of our country as it was touted to be the ‘Most Dependable’ network providing network connectivity in most parts of our country. As a young adult, studying in a college which is on the outskirts of the city, it was a relief for my parents to know I will be in the network zone 24*7. Moreover, Idea has always been an iconic brand when it comes to its advertising campaigns. Their ads have covered a wide range of issues such as social media validation, deforestation, education etc. and all of them were extremely successful in leaving behind a sense of learning and responsibility in our minds. When it comes to clothing, ABG has a more than firm hold on the sector and I remember eyeing the big stores of brands like Peter England, Louis Phillipe, Allen Solly and Van Heusen, and imagining myself walking around the office, taking important decisions wearing the classy outfits wore by the mannequins. Not just independent brands, Pantaloons is considered best when it comes to multi brand fashion retail chain where you get quality without burning a hole in your pocket. Building their own house was an important milestone of my parents’ life and I still remember my father saying safety and durability is our primary criteria. UltraTech Cement was the builder’s first choice and so we chose it.
