ABG - Transforming Lives Since 1857 - Sourish Biswas, TAPMI
"Congratulations, you are selected" - said the interviewer of TCS. It was indeed a proud and emotional moment for me as I got my first job. Whatever be the reason for my success, I will definitely give a little credit to my lucky charm – my Allen Solly Shirt and my Peter England Blazer. Like me, there are many others who have a story to tell with relation to the brands of Aditya Birla Group. Since 1857, this Indian conglomerate has a vast impact on shaping the lives of many. Not only about the fashion sector, ABG has touched lives through its breakthrough brands like Ultratech Cement, Vodafone-Airtel etc. Today I am studying in a management institute where the hostel rooms are made by Ultratech cement, my phone being operated by Vodafone and my lunch safely packed by FreshPakk the payment of which has been made by APBP. Needless to say, it has transformed the lives of many Indians and their unique brand positioning has benefitted many Indians.


