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ABG - Transforming Lives Since 1857 - Sourish Biswas, TAPMI

ABG - Transforming Lives Since 1857 - Sourish Biswas, TAPMI

"Congratulations, you are selected" - said the interviewer of TCS. It was indeed a proud and emotional moment for me as I got my first job. Whatever be the reason for my success, I will definitely give a little credit to my lucky charm – my Allen Solly Shirt and my Peter England Blazer. Like me, there are many others who have a story to tell with relation to the brands of Aditya Birla Group. Since 1857, this Indian conglomerate has a vast impact on shaping the lives of many. Not only about the fashion sector, ABG has touched lives through its breakthrough brands like Ultratech Cement, Vodafone-Airtel etc. Today I am studying in a management institute where the hostel rooms are made by Ultratech cement, my phone being operated by Vodafone and my lunch safely packed by FreshPakk the payment of which has been made by APBP. Needless to say, it has transformed the lives of many Indians and their unique brand positioning has benefitted many Indians.

Sourish Biswas
Why ABG Is Big In My Life - Pratul Sharma, TAPMI

Why ABG Is Big In My Life - Pratul Sharma, TAPMI

The subsidiary of ABG which fascinates me the most is its cement divison . With the moto of build beautiful we find use of its cement in many constructions we came across in our daily life. There are two instances very special to me one helped me cover my daily hustle with ease, namely the  Delhi Metro and the other is the beautiful dome made of glass reinforced concrete at MIT, Jaipur the entity of university I have been a part of. The list is not exhaustive, UltraTech is the market leader in  cement in terms of capacity and leave behind its competitors by huge margin. UTCL products are used in so many instances, industrial and infrastructure projects, its literary impossible to keep a count. Another reminiscing aspect of encountering ABG is the UltraTech Building Solution outlets, a place where one can find start to end solution for house construction. UltraTech also facilitates training programs for masons, artisans and other stake holders and has its unique set of CSR initiatives which helps in upscaling the economic backward society. It has a pan India presence with its manufacturing units spreads across geographies. The one place where all cricket fans can witness the presence of UltraTech are the boundaries display for cricket matches in India. ABG has a moto to be among top 3 in every industry they are present and UltraTech is certainly living up to the expectation.

Pratul Sharma
ABG - Impacting Life And Lifestyle | Pritamjay Saha, TAPMI

ABG - Impacting Life And Lifestyle | Pritamjay Saha, TAPMI

Aditya Birla Group has been shaping life and lifestyle of people around the world since 1857. Its presence in different sectors – cement, textile, financing, chemicals etc. has not only been influencing individual lives but also the economy of our country as a whole. The products of Aditya Birla group have been impacting my and my family’s life as well significantly.

Pritamjay Saha
Stay Calm, Stay Happy, Be Determined, Dedicated And Success Will Kiss Your Feet - Sourish Biswas, TAPMI

Stay Calm, Stay Happy, Be Determined, Dedicated And Success Will Kiss Your Feet - Sourish Biswas, TAPMI

Life is not a bed of roses, in fact it has a series of hardships , problems and heartbreaks in its path. What is more important is how an individual overcomes them and fulfill his dreams and desires. Today I am going to take you through my story. I belong to a middle class family in the City of Joy, Kolkata. As the only child of my parents, I was pampered from childhood especially by my mother. My mother was very caring and even gave up her career to ensure I get a good upbringing and focus on my studies. I do not like to study much and for that I received several thrashing from my mother. I was also an introvert who felt shy in interacting with others. While other batchmates had lots of friends in school, I had very very few of them. When I completed my 12th and joined B.Tech, I broke my leg in first year. I was in bed rest for nearly 2 months and my new friends in college whom I hardly knew helped me a lot. I started interacting with them and realised that I can be friendly, I can come out of my introvert nature. I decided to join the public speaking classes of my college and that helped me a lot . I stood for the council elections in 2nd year and won by a huge margin. I was a Class Reperesentative now. I completed my B.Tech and joined TCS and within 2 months, another mishap happened. I was in Ahmedabad during my TCS training when I received the news that my mother succumbed to injuries in a car accident. I was shocked but did not react . I did not let my sorrows vent out, though I felt from inside. I realised its more important to stand by my father who was shattered due to guilt as he was driving the car. After a few days, everything started becoming normal . My father told me my mom always wanted me to pursue MBA. I started preparing alongside my job and finally got admited to TAPMI in 2018. I realized that it is very important to stay strong and determined amidst all the problems in life. I hope I have two great years at TAPMI and get into a company I dream of in a dream role.

Sourish Biswas
The 'Big' In My Life - ABG | Anshu Chaudhary, TAPMI

The 'Big' In My Life - ABG | Anshu Chaudhary, TAPMI

What is it in Indian companies that is hard to find in the companies around the globe? What makes them going strong over years, and getting associated with us? Why do we feel connected with their growth, and talk proudly about them?

ANSHU CHAUDHARY
Aditya Birla Group - Not Bits And Pieces But Building Blocks In My Life | Roshan Behera, SJMSoM IIT Bombay

Aditya Birla Group - Not Bits And Pieces But Building Blocks In My Life | Roshan Behera, SJMSoM IIT Bombay

A conglomerate that has its stamp of authority in numerous fields starting from fashion and retail to telecom, from travel to finance-it has been a jack of all trades and a master of many as well. A brand that has its roots in so many various fields cannot have one single impact in anyone's life and the same has been true with me as well. It has been an unsung hero whose value has been well realized by India Inc. ABG has been BIG in form of lifelines to me. The railways-a majority of whose body is Birla copper has helped me reach uncharted territories and come close to my near and dear ones. ABG big telecom revolution the IDEA-Vodafone segment has made distance disappear and we are just a few seconds away from almost every other person in this world-a call away, a text away or a video conference away. ABG is present in every element of my home. Ultratech Cement segment's values of integrity and commitment have been personified in the constructions all over the country from big (the Bandra-Worli sea link) to small(our own house).ABG has made things big by putting efforts into microscopic details as well, as is seen in Birla tyres where its aim has been to make people's life safe by implementing Birla tyres nano-particle technology. Being a user of Birla tyres has made my life safer to an extent. Any challenge can be conquered when you are impressive and in the quest to being impressive- half the battle is won when you dress up well!!! ABG's various fashion brands make sure you are ever-ready for any corporate challenge when I put up a Louise-Phillipe blazer on Peter-England formals."Taking India to the world" is a dream that is getting realized.

ROSHAN BEHERA
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