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Aditya Birla Group essential in our lives.- TAPMI

Aditya Birla Group essential in our lives.- TAPMI

From Kara face wipes which in now owned by Future group to Aditya Birla Sun Life Mutual fund I have used many of the Aditya Birla Group’s products. In many ways I have seen it grow bigger. For example, Hindalco it ranks among the top 5 global aluminum majors it’s share price was at Rs.52 in 2000 and now it is priced 4 times more. The group's firm Aditya Birla Fashion & Retail Ltd sells in-house brands such as Louis Philippe, Allen Solly, Van Heusen, Peter England and People which were top choices for formals clothing but are now offering casuals too. With Idea and Vodafone merger they have acquired 31% market share in telecom industry. Ultratech cement in India’s number 1 cement brand and is holding that position for a long time now.

aastha pandey
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Weaving Life since 1857 - TAPMI

Weaving Life since 1857 - TAPMI

Born in the city of Kolkata in 1992 to a Bengali family, brought up in the ecosystem of Aditya Birla Group. “Home sweet home”, my favourite place on earth is a 75 years old building is still standing strong. Coincidentally, Aditya Birla Group is the reason why it is and will be standing tall for years to come.

Aakash Sengupta
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ABG - In the ABC of life - TAPMI

ABG - In the ABC of life - TAPMI

Aditya Birla is a brand which I have been around since my childhood days. Wherever there is civilization, one is bound to have heard or used products from Aditya Birla Group. Our house in Bhubaneswar was constructed using Aditya Birla cement. During my days as a Relationship Manager at Axis Bank, I used to wear formals from ABG brands like Louis Philippe, Allen Solly, Van Heusen and Peter England. Being a commerce graduate I have not been around ABG’s industrial brands. But during my M.Com course at St. Xavier’s College, Kolkata, I conducted a research on mutual funds performance evaluation and lo and behold among the top 30 equity mutual funds was the Aditya Birla Sun Life Equity Fund. Family outings usually comprised of shopping trips to our nearby Pantaloons outlet which is an experience on its own. The variety of brands and huge discounts enabled a middle-class family like ours to wear branded clothes on a budget. The late night talks with friends, last minute projects, and staying in touch with loved ones was possible due to the reliable network of Idea and Vodafone. My parents are also policyholders of Birla Sun Life term insurance, which enables them to take life one step at a time and be assured about my future in case of a mishap. Two years ago, my mother had an accident due to which her knee cap had multiple fractures and we were scared that she may not recover fully or even be able to walk. We had rushed her to Aditya Birla Memorial Hospital which was the biggest hospital nearby. Due to the expert care taken by the doctors there and with considerable physiotherapy she can now walk and even run at a slow pace. To conclude I want to emphasize on the pervasiveness of ABG brands in my daily life and that most people don’t realize the value a company is able to add to the daily lives of people.

Saurabh Mohapatra
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How you overcame challenges to achieve your ambitions in life so far - TAPMI

How you overcame challenges to achieve your ambitions in life so far - TAPMI

It all started about 18 months ago. I was awarded 'The Spotlight Award' for my stellar performance in Q4, a very crucial period for my organisation. The award sounded very prestigious but all I could think of was "How much of my brain has turned into mush for this trophy". My story is not a story where everything is positive. In fact, it has been called one of the darkest by most of my friends.

Vishal Sairam Sethuraman
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