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BROKEN AND REPAIRED- THE UltraTech Way | Sohan Sarangi, IIFT

The need of a common-man which correlates with the famous phrase, resonates in my mind: “Roti Kapda aur Maakan”. Aditya Birla Group (ABG) has made its presence felt in fulfilling this basic need of a person. ABG has provided comfort in innumerable ways to the people in fields of insurance, financing and wealth management. Aditya Birla Group has influenced my life right from the childhood in every aspect. Be it the delicious tiffin wrapped in Freshwrapp to buying formals and suits from Van Heusen for my Masters Degree in Indian Institute of Foreign Trade, ABG has left its mark on my life. The joy of shopping in More Super Mart to the fascination of watching how Ultratech cement could bind such a big house, my biggest memories have revolved around ABG. A lot of first time in my life are linked with ABG starting from using my first salary at Pantaloons to buy gifts for my family and More Supermart being my saviour during my first stay away from home. Being a person who genuinely looks to help people in distress, ABG is a perfect role model wherein it starting from the polio campaign to the opening of various medical camps and hospitals to skill training of various people, has touched millions of lives and inspires us to take initiative to help people in possible way. No doubt, Aditya Birla Group is a household name and plays a significant character in small to big stories in a family and in a household.

Sohan Sarangi11 Jul 2019

BIGNESS ONCE REALIZED CAN NEVER BE IGNORED | Shruti Mohata, IIFT

I was ecstatic after receiving offer letter for MBA IB from IIFT .I had to wrap up from Pune and travel to “City of Joy”-Kolkata which meant I had to buy formal and casual business wear. So obviously my first choice was Pantaloons, what a mesmerizing collection of various brands they have. Brands such as Louis Philippe, VanHeusen, Allen Solly, Peter England, etc.  I was amazed to learn that all these brands come under umbrella of Aditya Birla Fashion and Retail Limited (ABFRL), part of USD 44.3 billion Aditya Birla Group  and India’s first billion-dollar pure-play fashion powerhouse.

SHRUTI MOHATA11 Jul 2019

Journey to self-realization | Amit Kumar Rawat, IIFT

I am not a traveller by chance, but one with the intent to absorb each second of my journey with my soul. I remember the day I was about to enter the room which would have decided my future, my career path, and my journey itself to the peak of my ambitions. It was my dream MBA college interview, I was high on confidence and as the saying goes

AMIT KUMAR RAWAT11 Jul 2019

Unbroken Unbent | Divyanshu Joshi, IIFT

It's been almost two weeks since I arrived in Kolkata to pursue my MBA in International Business from IIFT. This historical city, which is known for its deep roots in culture and literature, is fast developing. One of the many peculiar sights that I observed while commuting on the roads of Kolkata was the undergoing construction of the city's new Metro network. Kolkata metro, one of the oldest in the country, was established using a very renowned and familiar brand, Ultratech Cement, famous for its usage in the construction of the Wankhede Stadium, the Commonwealth Games stadium and many more in the country. This is the very brand used during the construction of my house and the very connection gives me a warm feeling of assurance and trust, knowing that my home shares the same foundation with these mighty structures.

Divyanshu Joshi11 Jul 2019

ADITYA BIRLA GROUP: "THE DARK KNIGHT"|Priyank Srivastava, IIFT

We sometimes underestimate the influence of little things in our lives, We are seasoned to look at the picture as a whole first, then we go into the details. Right from our childhood we subconsciously associate our feelings and emotions with brands through their products and when it comes to Aditya Birla Group whose presence in our life has been massive, the association that we have with the group is also quite intimate. Just like people of the Gotham city have a tendency to overlook the contributions of Batman "The dark knight", we as consumers sometimes do overlook the presence of Aditya Birla group in our life, not knowing how unimaginable it would be for us to survive without the dark knight. The dark knight as mighty as he seems does not even care to be appreciated for his efforts and still continues to serve behind the scenes. The Aditya Birla Group works in 5,000 villages, reaching out to 7.5 million people annually through the Aditya Birla Centre for Community Initiatives and Rural Development through which the group provides welfare in health, education, infrastructure and sustainability for our communities. Not just at societal level but also at personal level Aditya Birla Group's influence in our lives cannot be ignored, right from the cellular sim we use to call our dear ones, the material used in manufacturing the phone to the clothes we wear at different occasions and the strong foundation of cement required in building our homes. Aditya Birla Group seems omnipresent in some way or the other through its subsidiaries like Vodafone Idea, Aditya Birla Fashion and Retail limited and Grasim textiles. Whereas other subsidiaries like Hindalco and Ultratech cement strengthens the infrastructure of railway and road networks and financial services Aditya Birla Capital enriches the lives of many in our country. I, personally, hustle through the strict rigour of IIFT's MBA (IB) program where every day is a new challenge and I feel blessed to acquire my formal attire from brands like Van Heusen and Louis Philippe whereas, Allen Solly provides me with a wide variety of business casuals.

PRIYANK SRIVASTAVA11 Jul 2019

Wearing the pride of ABG (Aditya Birla Group) | Vishal.V, IIFT

        During my early days at college (in 2013), I was ignorant and unaware of the concept of being professionally dressed. The term “professional” seemed foreign to me. That’s when my father introduced me to the world of elegant and professional clothing. The first and foremost thing brand that appealed to me was Peter England. On wearing the same, I felt a sense of comfort and ownership, making me opt for it. Thus, I ended up trusting Aditya Birla Fashion and Retail Limited (ABFRL), fashion sector of Aditya Birla Group and is India's first billion-dollar pure-play fashion powerhouse. In the following months, I had gone out to purchase business casuals clothing. Renown for premium casual shirts, I chose to buy from ABFRL’s brands: Allen Solly, Van Heusen and Louis Philippe. Even when I had issues with the shirt or pant sizes, the store staff had always ensured that the issue is rectified soon enough. This sense of loyalty to the customers initiated my ever-lasting association with the group. Ever since I started wearing these, I had felt confident on important occasions and interviews. I have always felt a sense of oneself while wearing these branded shirts.  My association with ABG continued beyond my college days as well. During my stint in the automobile sector for almost 2 years, I wore these branded shirts every day, eliciting praise from others for my dressing sense. My association with ABG for the past 8 years will prolong for a long time, given the quick connection I had with their products. The interesting part about the group is that they have always known the target audience, gauging the future trends of youngsters like me.

Vishal Vijayakumar11 Jul 2019

Aditya Brought Brightness - TAPMI

Aditya Birla Group, multinational conglomerate headquartered in Mumbai touches millions in the world. It is unlikely that someone has never used a product, or travelled on a road or visited a site where ABG has not contributed in some way.

Vedashree Relkar11 Jul 2019

Interview that changed my life! - Tapmi

There are many instances where Aditya Birla products have been a great impact in my life but out of all the instances I can't forget the one that has changed my life altogether for the better. I had an interview on 7 January 2018. Interview was about 30km from where I reside. 

Nikhil Kumar11 Jul 2019