Shine bright like a diamond | Samayita Bhattacharya, IIFT
Memories of childhood are like dreams that stay with you even when you lie awake. One of the fondest memories of my childhood was when for the first time I walked into a mall holding my mother’s hand. Young as I was, the lights gleaming above me, fascinated me and evoked the deepest of my imagination, even at that tender age. My city was preparing for a very special occasion, Durga Puja. Hailing from a typical Bengali family, eight-year old me looked forward to what every fellow Bengali does every year- Puja shopping. That was the day when I entered into a place which would be my wonderland for years- Pantaloons. I was young and not such a keen fashion enthusiast, but that didn’t matter when you stepped into this place. I remember running around the store, among the colorful clothes displayed for children of all ages and eight-year old me felt immense pride when she thought how this year, she would be the best dressed among her cousins. Pantaloons stores have an abundance of choices across categories that range from western to Indian wear, formal to party wear and active wear for men, women and kids. That was the beginning of a life-long connection between Pantaloons and me. Under the wings of the Aditya Birla Group, the brand Pantaloons has also extended its horizons to fashion accessories like fragrances, footwear, handbags, watches, sunglasses and much more and is now a leading fashion retail in India as well as globally. And ever since that day in my childhood, be it any occasion or not, shopping at Pantaloons has given me immense joy. It has given me fulfillment and has often been my therapy. Now as I delve into my b-school journey, the Aditya Birla Group brands which have been instrumental in defining my personality has been Allen Solly and Van Heusen. As Edith Head rightly said: “You can have anything you want in life if you dress for it.” And these two brands make me shine brighter at all times adding to my confidence each day. This aspirational conglomerate operating in 35 countries with a diverse portfolio ranging from cement to fashion apparel, telecom to financial services and many more sectors, employing around 120,000 people worldwide, has been inspiring me to rise beyond all limits. The global presence of Aditya Birla Group truly intrigues me. Aditya Birla Group does not only have a dominating presence in every major economic sector but is also ahead in its CSR activities. From providing scholarships to students to pursue higher education and establishing hospitals, educational institutions, basic infrastructural facilities, it also encourages women empowerment, vocational training through technology parks, agriculture focus and farm development, and so much more. It is a company providing solutions to problems faced by every segment of the society and touching the lives of every individual in a unique way, teaching them to dream big.
SAMAYITA BHATTACHARYA MBA 2019-21 (Delhi)
Failure is not fatal, Failure is inevitable!| Shubham Raja, IIFT
Since my formative years at school, I used to do good in studies, but when I joined my undergrad college, I became heedless and started taking my studies for granted. I started to bank on my past laurels and achievements and that was the biggest mistake I’ve ever made in my journey so far.
SHUBHAM RAJA
A Sense of Home | Snehal Khetan, IIFT
Since Independence Aditya Birla group has advanced into multiple sectors and spread its wings with the help of various brands and products. It’s a home brand. It’s not possible that even a single household will not have the products of Aditya Birla group.
Snehal Khetan
The story of first formal suit & challenging times | Pratik Sawant, IIFT
ABG has contributed massively to nation building and it is inevitable to not come across ABG’s product in a day’s activity. Being said that, ABG has contributed at a very special time in my life which I won’t be able to forget. It was the time of my farewell from school, it was 2010. Never in my life had I worn a suit and it was this time that I needed a formal suiting. Coming from a humble family I started out searching for a proper suit that would suit me for farewell as well as for future use as and when required. I searched many stores and found that few suits way too overpriced and few of them didn’t fit the criteria that I presumed should have, but I came across one store where the price was affordable for me as well as the suit was elegant for me to stand out of the crowd. I spent hours in the apparel store in a dilemma which one to buy and which one to drop. After around 2.5 hours I decided upon the suit which I saw at the first instant. It suited perfect for me. And that suit is still with me. The store name was Peter England. And later on, I got to know that it was a part of Aditya Birla Group. The occasion was special and I will live with it forever where I found the perfect match, thanks to Peter England & Aditya Birla Group.
PRATIK VISHWAS SAWANT MBA 2019-21 (Delhi)
The Company that shaped my life | Yash Saxena, IIFT
ABG’s impact on my life : In today’s day and age, brands and their products have a huge impact on our lives. So much so that they even help us shape our lives to a certain extent. My case is no different. I have been exposed to a lot of brands and products in my life, be it through my peers, family, college seniors at IIFT or the celebrities that I follow. Many brands have come and gone at different stages in my life, but one organization, with their seemingly innumerable brands has always been there, all through the course of my journey. It has had a subtle but important impact on my life. People know the company from the wide variety of products they have to offer. Be it textiles, construction or automotive industries they are present all around us with different names and forms. So, by now it is pretty evident, I’m talking about the Aditya Birla Group (ABG).
Yash Saxena
No Incident is Trivial and You are the reflection of Everyday Incidents Summed Up | Rishav Rateria, IIFT
Aditya Birla Group has been playing a massive role in several major aspects of my life. I remember my school days when I used to wait the entire day long for the recess, craving for the delicious sandwiches and parathas in my ‘dabba’ prepared by my mother. It came wrapped in ‘Freshwrapp’ which took care that I ate only the fresh every time. One of the advertisements of ‘UltraTech Cement’ portraying the story of 2 brothers left a deep impression on my mind. The younger brother out of his passion and determination was able to achieve his dream of building mega structures and ‘UltraTech Cement’ was associated with his success. Through this ad, the message conveying importance of being confident brought about a positive change in me. Being a shopaholic, I never miss a chance to hit the new collections in stores. What can be a better place than ‘Pantaloons’ to meet this end. Continuing from the last seven years, I still love the collection of Polo T-shirts by Bare Denims which I can find easily at Pantaloons. The brand offers premium yet economical clothes. Aditya Birla Group in addition to the above experiences, also has a luck factor attached for me. It was for the selection round at IIFT when I purchased my first formal suit from ‘Louis Philippe’. The extent to which I was nervous on the D-Day can’t be described but I felt that putting on that suit brought confidence and proved to be lucky for me. Since then I have been wearing it to every important event I had in the recent months. That’s how Aditya Birla Group has contributed in my life.
Rishav Rateria
Shine bright like a diamond | Samayita Bhattacharya, IIFT
Memories of childhood are like dreams that stay with you even when you lie awake. One of the fondest memories of my childhood was when for the first time I walked into a mall holding my mother’s hand. Young as I was, the lights gleaming above me, fascinated me and evoked the deepest of my imagination, even at that tender age. My city was preparing for a very special occasion, Durga Puja. Hailing from a typical Bengali family, eight-year old me looked forward to what every fellow Bengali does every year- Puja shopping. That was the day when I entered into a place which would be my wonderland for years- Pantaloons. I was young and not such a keen fashion enthusiast, but that didn’t matter when you stepped into this place. I remember running around the store, among the colorful clothes displayed for children of all ages and eight-year old me felt immense pride when she thought how this year, she would be the best dressed among her cousins. Pantaloons stores have an abundance of choices across categories that range from western to Indian wear, formal to party wear and active wear for men, women and kids. That was the beginning of a life-long connection between Pantaloons and me. Under the wings of the Aditya Birla Group, the brand Pantaloons has also extended its horizons to fashion accessories like fragrances, footwear, handbags, watches, sunglasses and much more and is now a leading fashion retail in India as well as globally. And ever since that day in my childhood, be it any occasion or not, shopping at Pantaloons has given me immense joy. It has given me fulfillment and has often been my therapy. Now as I delve into my b-school journey, the Aditya Birla Group brands which have been instrumental in defining my personality has been Allen Solly and Van Heusen. As Edith Head rightly said: “You can have anything you want in life if you dress for it.” And these two brands make me shine brighter at all times adding to my confidence each day. This aspirational conglomerate operating in 35 countries with a diverse portfolio ranging from cement to fashion apparel, telecom to financial services and many more sectors, employing around 120,000 people worldwide, has been inspiring me to rise beyond all limits. The global presence of Aditya Birla Group truly intrigues me. Aditya Birla Group does not only have a dominating presence in every major economic sector but is also ahead in its CSR activities. From providing scholarships to students to pursue higher education and establishing hospitals, educational institutions, basic infrastructural facilities, it also encourages women empowerment, vocational training through technology parks, agriculture focus and farm development, and so much more. It is a company providing solutions to problems faced by every segment of the society and touching the lives of every individual in a unique way, teaching them to dream big.
SAMAYITA BHATTACHARYA MBA 2019-21 (Delhi)
Failure is not fatal, Failure is inevitable!| Shubham Raja, IIFT
Since my formative years at school, I used to do good in studies, but when I joined my undergrad college, I became heedless and started taking my studies for granted. I started to bank on my past laurels and achievements and that was the biggest mistake I’ve ever made in my journey so far.
SHUBHAM RAJA
A Sense of Home | Snehal Khetan, IIFT
Since Independence Aditya Birla group has advanced into multiple sectors and spread its wings with the help of various brands and products. It’s a home brand. It’s not possible that even a single household will not have the products of Aditya Birla group.
Snehal Khetan
The story of first formal suit & challenging times | Pratik Sawant, IIFT
ABG has contributed massively to nation building and it is inevitable to not come across ABG’s product in a day’s activity. Being said that, ABG has contributed at a very special time in my life which I won’t be able to forget. It was the time of my farewell from school, it was 2010. Never in my life had I worn a suit and it was this time that I needed a formal suiting. Coming from a humble family I started out searching for a proper suit that would suit me for farewell as well as for future use as and when required. I searched many stores and found that few suits way too overpriced and few of them didn’t fit the criteria that I presumed should have, but I came across one store where the price was affordable for me as well as the suit was elegant for me to stand out of the crowd. I spent hours in the apparel store in a dilemma which one to buy and which one to drop. After around 2.5 hours I decided upon the suit which I saw at the first instant. It suited perfect for me. And that suit is still with me. The store name was Peter England. And later on, I got to know that it was a part of Aditya Birla Group. The occasion was special and I will live with it forever where I found the perfect match, thanks to Peter England & Aditya Birla Group.
PRATIK VISHWAS SAWANT MBA 2019-21 (Delhi)
The Company that shaped my life | Yash Saxena, IIFT
ABG’s impact on my life : In today’s day and age, brands and their products have a huge impact on our lives. So much so that they even help us shape our lives to a certain extent. My case is no different. I have been exposed to a lot of brands and products in my life, be it through my peers, family, college seniors at IIFT or the celebrities that I follow. Many brands have come and gone at different stages in my life, but one organization, with their seemingly innumerable brands has always been there, all through the course of my journey. It has had a subtle but important impact on my life. People know the company from the wide variety of products they have to offer. Be it textiles, construction or automotive industries they are present all around us with different names and forms. So, by now it is pretty evident, I’m talking about the Aditya Birla Group (ABG).
Yash Saxena
No Incident is Trivial and You are the reflection of Everyday Incidents Summed Up | Rishav Rateria, IIFT
Aditya Birla Group has been playing a massive role in several major aspects of my life. I remember my school days when I used to wait the entire day long for the recess, craving for the delicious sandwiches and parathas in my ‘dabba’ prepared by my mother. It came wrapped in ‘Freshwrapp’ which took care that I ate only the fresh every time. One of the advertisements of ‘UltraTech Cement’ portraying the story of 2 brothers left a deep impression on my mind. The younger brother out of his passion and determination was able to achieve his dream of building mega structures and ‘UltraTech Cement’ was associated with his success. Through this ad, the message conveying importance of being confident brought about a positive change in me. Being a shopaholic, I never miss a chance to hit the new collections in stores. What can be a better place than ‘Pantaloons’ to meet this end. Continuing from the last seven years, I still love the collection of Polo T-shirts by Bare Denims which I can find easily at Pantaloons. The brand offers premium yet economical clothes. Aditya Birla Group in addition to the above experiences, also has a luck factor attached for me. It was for the selection round at IIFT when I purchased my first formal suit from ‘Louis Philippe’. The extent to which I was nervous on the D-Day can’t be described but I felt that putting on that suit brought confidence and proved to be lucky for me. Since then I have been wearing it to every important event I had in the recent months. That’s how Aditya Birla Group has contributed in my life.
Rishav Rateria