Back in the day, brand recognition for me was mostly associated with advertisements on TV. So whenever I used to hear the name Aditya Birla two names would immediately pop into my mind. Idea cellular and Ultra tech cement; the main reason being, they used to come up with some creative content for their ads which stays in your memory for a long period of time.
ABG offers some of the finest general management and product management roles that expose a BSchool grad to the different facets of management, helping him/her appreciate the challenging dynamics of the modern-day business scenarios. ABG is hence one of the most sought after recruiters for management grads who want to break into strategy and general management early in their career. I'm a daydreamer and hence when we got to know that ABG had opened up its doors to its coveted leadership programs to management graduates across the country, it was a state of euphoria for me.
From Kara face wipes which in now owned by Future group to Aditya Birla Sun Life Mutual fund I have used many of the Aditya Birla Group’s products. In many ways I have seen it grow bigger. For example, Hindalco it ranks among the top 5 global aluminum majors it’s share price was at Rs.52 in 2000 and now it is priced 4 times more. The group's firm Aditya Birla Fashion & Retail Ltd sells in-house brands such as Louis Philippe, Allen Solly, Van Heusen, Peter England and People which were top choices for formals clothing but are now offering casuals too. With Idea and Vodafone merger they have acquired 31% market share in telecom industry. Ultratech cement in India’s number 1 cement brand and is holding that position for a long time now.
Aditya Birla Group has been instrumental in making changes to the way Corporates view CSR activities. In a corporate world where the most influential MNC’s indulge in CSR activities solely because it has been mandated by the Government, ABG has stood out. They have incorporated it in their work culture that it is most important to give back to the society. Their employees strive hard to accomplish these goals of the organisation. It is amazing how the company’s mission for its CSR activities “To actively contribute to the social and economic development of the communities in which we operate. In doing so, build a better, sustainable way of life for the weaker sections of society and raise the country's human development index” has been followed with such commitment and dedication by its employees. Being a survivor of the Kerala Floods, I am aware of how efficient their Code Red app is. The link to download the app was circulated across all social platforms. The society had placed its trust on the efficiency of the app taking into consideration the many contributions the group had made to the society. The damages caused by the floods were effectively minimized because of the efforts made by the team at Code Red. God’s own country will always be grateful for the group’s contribution throughout ‘drowning’ times.
One Sunday morning, we all were sitting together discussing how to manage finance, deciding where to invest money be it health insurance, SIP, long term investments,etc. Being from a middle class family allocating the funds to right place at right time has always been a task. while discussing my mother told about her friend investing in some group which is giving a lot of benefits from single investment. My father stunned from the fact asked to call up the policy manager for the meeting. This is where a turning point in our life came - "ADITYA BIRLA GROUP" came into picture. The group successfully has established so many schemes and policies for people of every level in hierarchy. One such policy is "Aditya Birla sun life century SIP" which provides life insurance as well as invests money in mutual fund for more growth. In today's world when there are so many competitors around ,ABG have proved themselves that they can stand any competition. Introduction of this policy has brought so much of financial relaxation for so many people like us, who can either afford a life insurance or a good investment. ABG providing a mixture of both in the right balance has helped us a lot. The policy provides life insurance cover of 100 times more of monthly SIP amount along with the benefits of mutual fund investment. What all can you ask for in terms of investing smart. Thank you Aditya Birla Group.
The name which has made its mark and writely so. Aditya Birla Group has been the leader and since a very long time.
Someone rightly said –“Trust is earned when actions meet words.”
Back in the day, brand recognition for me was mostly associated with advertisements on TV. So whenever I used to hear the name Aditya Birla two names would immediately pop into my mind. Idea cellular and Ultra tech cement; the main reason being, they used to come up with some creative content for their ads which stays in your memory for a long period of time.
ABG offers some of the finest general management and product management roles that expose a BSchool grad to the different facets of management, helping him/her appreciate the challenging dynamics of the modern-day business scenarios. ABG is hence one of the most sought after recruiters for management grads who want to break into strategy and general management early in their career. I'm a daydreamer and hence when we got to know that ABG had opened up its doors to its coveted leadership programs to management graduates across the country, it was a state of euphoria for me.
From Kara face wipes which in now owned by Future group to Aditya Birla Sun Life Mutual fund I have used many of the Aditya Birla Group’s products. In many ways I have seen it grow bigger. For example, Hindalco it ranks among the top 5 global aluminum majors it’s share price was at Rs.52 in 2000 and now it is priced 4 times more. The group's firm Aditya Birla Fashion & Retail Ltd sells in-house brands such as Louis Philippe, Allen Solly, Van Heusen, Peter England and People which were top choices for formals clothing but are now offering casuals too. With Idea and Vodafone merger they have acquired 31% market share in telecom industry. Ultratech cement in India’s number 1 cement brand and is holding that position for a long time now.
Aditya Birla Group has been instrumental in making changes to the way Corporates view CSR activities. In a corporate world where the most influential MNC’s indulge in CSR activities solely because it has been mandated by the Government, ABG has stood out. They have incorporated it in their work culture that it is most important to give back to the society. Their employees strive hard to accomplish these goals of the organisation. It is amazing how the company’s mission for its CSR activities “To actively contribute to the social and economic development of the communities in which we operate. In doing so, build a better, sustainable way of life for the weaker sections of society and raise the country's human development index” has been followed with such commitment and dedication by its employees. Being a survivor of the Kerala Floods, I am aware of how efficient their Code Red app is. The link to download the app was circulated across all social platforms. The society had placed its trust on the efficiency of the app taking into consideration the many contributions the group had made to the society. The damages caused by the floods were effectively minimized because of the efforts made by the team at Code Red. God’s own country will always be grateful for the group’s contribution throughout ‘drowning’ times.
One Sunday morning, we all were sitting together discussing how to manage finance, deciding where to invest money be it health insurance, SIP, long term investments,etc. Being from a middle class family allocating the funds to right place at right time has always been a task. while discussing my mother told about her friend investing in some group which is giving a lot of benefits from single investment. My father stunned from the fact asked to call up the policy manager for the meeting. This is where a turning point in our life came - "ADITYA BIRLA GROUP" came into picture. The group successfully has established so many schemes and policies for people of every level in hierarchy. One such policy is "Aditya Birla sun life century SIP" which provides life insurance as well as invests money in mutual fund for more growth. In today's world when there are so many competitors around ,ABG have proved themselves that they can stand any competition. Introduction of this policy has brought so much of financial relaxation for so many people like us, who can either afford a life insurance or a good investment. ABG providing a mixture of both in the right balance has helped us a lot. The policy provides life insurance cover of 100 times more of monthly SIP amount along with the benefits of mutual fund investment. What all can you ask for in terms of investing smart. Thank you Aditya Birla Group.
The name which has made its mark and writely so. Aditya Birla Group has been the leader and since a very long time.
Someone rightly said –“Trust is earned when actions meet words.”
