Aditya Birla Group is undoubtedly one of the biggest Indian multinational conglomerates, who have been soaring higher and higher in the sky over the years. Their expertise ranges from cements, metals, viscose yarn, fertilizers to fashion, IT and the telecom industry. Hence, there is very little portion of our lives that has not been touched by the legendary ABG.
Aditya Birla Group: The Frontier of Change- TAPMI
Life is a race and the world is our oyster. How we play our part makes all the difference. Today’s world is a challenging one where Food, Shelter, and Clothing are not the only basic needs. Thus, emerged the need for proficiency in our lifestyles and not to forget Aditya Birla Group is one of the primordial elements impacting within. Not just me but a zillion other beings. Spread across 34 nations it is one of the most influential and successful banners in our nation since 1857. The idea of catering to the people's needs, rather than imposing a brand on the mass has proven to be its Unique Value Proposition. I still remember the day of the grand opening of 'Pantaloons' in my City. We called it "The Mall with the escalator" as we had it for the first time at our place. At my first visit, I was so amazed by the distinctive collections, hospitality and the incomparable ambiance of the place that it formed the best memory of an 8-year old. The unique designs and the great "value for money" that it promises its customers has doubled its fan base over time. Starting from my first formal at Van Heusen for my IIT Kharagpur MBA interview to Vodafone-Idea as my regular telecom connection, ABG forms the part and parcel of my life. The campaign "ABG-Big in your life" the one we all applauded during the cricket tournament season proved to be a milestone. It is of no doubt that ABG has its impact on our everyday household needs, be it securing us with Aditya Birla Sun Life Insurance, protecting our homes with Ultratech Cement or redefining fashion with Forever 21, Louis Philippe and Allen Solly.
PART A My father was born to a farmer. My mother was also birthed into a humble family of farmers. It is no wonder, then, that both of them spent a majority of their childhood and some years of their adult life in a village with little to no access to basic facilities such as sanitation or healthcare. My parents moved us to Delhi in early 1990s and put their heart and soul into our education. They built a strong foundation for me and my brother.
Profit has been and will always be the first priority of every business, but the impact you create as an business to customer business is the only thing which the public remembers. Aditya Birla Group has been the leaders in creating impacts on people and changing their lives for the greater good.
Part A: Why is Aditya Birla Group Big in My Life?
I feel Our generation's basic needs are technology, clothing, shelter.Aditya Birla Group(ABG) is providing all these three in some or other way. I came across ABG products at three important stages of my life, which has transformed me into new person. The first time I had come across ABG is when I joined boarding school. Think of a situation when you are suddenly pushed into boarding school, which is a completely new world. Initially I found it difficult to engulf the food as my thoughts are engulfed with my home. Even I fell sick. “IDEA” cellular network came to my rescue which has changed my life. A small talk with parents before I go to bed has given me a hope that I can go through this hostel life. From then on, I was into hostel life till my graduation. All this is possible because of strong ABG IDEA cellular network.
