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Aditya Birla Group’s Role in my Life - Suresh Kumar, IIM RANCHI

Aditya Birla Group’s Role in my Life - Suresh Kumar, IIM RANCHI

It’s not always the big things, it’s the small things that make our life meaningful. Aditya Birla Group is one such group that has made life better with its broad product line all over the world. We use ABG products in our day to day life without being aware.                                                                                       My story has many little things that I can speak about the Aditya Birla Group. Back in 2008, I joined a residential school in a rural area, which is around 50 km far from my hometown. It’s the first time I was away from my home. I was nervous because there wouldn’t be any day to day communication with parents other than holidays. We had only two mobile phones for around 120 students in the school for communication with parents. Even it was in a rural area, we had good signal strength as the school management used Idea cellular network. Thus, the “emotional connect.”                                                                                                                                                        

suresh kumar
Is there a Life without Aditya Birla Group? - TAPMI

Is there a Life without Aditya Birla Group? - TAPMI

The Aditya Birla Group one of the fortune 500 companies league with $40 Billion worth and dominantly leads the market in many sectors. The products introduced by them are the everyday essentials for the common people like Idea cellular, Ultratech Cement, Birla Sun Life Insurance and many more. The Birla group though started their business with Jute manufacturing and has been expanding in various sectors without any boundaries ever since and yield 50% of their revenue from overseas.  

Sri Chandan Chilakapati
ADITYA BIRLA GROUP: Pandora's box  -Sanjana, IIM Ranchi

ADITYA BIRLA GROUP: Pandora's box -Sanjana, IIM Ranchi

The world has changed and so has the businesses and perspective with which people view them. Profitability is just one of the weapons in the arsenal of the multinational conglomerates. The value proposition is a major component of a consumer or a customer look for. How a brand, company or a business or a product is adding value to the consumer's life. Moreover, people are focusing on how significantly these big shots are contributing to the people individually and to society at large. What are their vision, motto, goals etc, in short, what do they strive for? One name which immediately pops up in every Indian’s mind is Aditya Birla Group. It is almost impossible that the group hasn’t touched or impacted your life in one way or the other.  ABG with its mission “to deliver superior value to all its customers, shareholders, employees and society at large” has been serving the society since 1857.

Sanjana Raj
Uncategorized | InsideIIM