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BIG is all about great style! - Shefali Jaiswal, IIM Ranchi

Aditya Birla Fashion and Retail Limited (ABFRL) is a part of USD 44.3 billion Aditya Birla Group. With revenue of Rs. 7,181 crore and a retail space of 7 million sq. ft. (as on 31st March 2018), it is India's first billion-dollar pure-play fashion powerhouse with an elegant bouquet of leading fashion brands and retail formats. ABFRL brings together the learnings and businesses of two renowned Indian fashion icons, Madura Fashion & Lifestyle and Pantaloons creating a synergistic core that will act as the nucleus of the future fashion businesses of the Aditya Birla Group.

A Silver lining - Vaibhav Karumbaiah, TAPMI

How I overcame a challenge and achieved my ambition?

Aditya Birla: Worth Trusting!_IMI New Delhi

ABG- Way forward to success!

Part A- The Unicorn in the manufacturing sector was founded by Shet Shiv Narayan Birla in 1857. Birla group achieved significant milestone in the presence of two legendary and visionary leaders named Mr. Ghanshyam Das Birla who was founding father and Mr. Aditya Vikram Birla, who established ABG as a first Indian based multinational company which puts India on global map.

ABG-A constant companion-Avneet Singh,IIM Ranchi

Why is ABG big in my life?

Why Aditya Birla Group is big in your life?

I had not realized it when I was younger, but Aditya Birla Group (ABG) has always been part of any Indian’s life. One can pick any industry, be it clothing, telecom services as well as cement, you can feel the presence of Aditya Birla Group right there.

"Redefining self : A reflection of Aditya Birla Group" - Riya Anand, IIM Ranchi

Growing up seeing fashion on television and being attracted to the clothes is something we can all relate with. I also found fashion as it entered my life with my mom’s encouragement in choosing designs that suited me and getting them stitched from the local boutiques. With Aditya Birla Group’s entry into the Indian fashion space with their highly inclusive and affordable brand Pantaloons, it brought into my life an opportunity to have access to better and lasting fashion with my own pocket money. It developed a sense of decision making and a renewed sense of confidence in my choices.

A Legacy towards Touching a Million Souls – Rahul Maitra, IIM Visakhapatnam

The presence of ABG in my life