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IDEA- “The saviour in the midst of Flood chaos”| Ashish Kumar,IIFT

IDEA- “The saviour in the midst of Flood chaos”| Ashish Kumar,IIFT

It has been more than five years since I had one of the most dreadful experiences of my life. Remembering those days still makes my soul scare. I remember the night of 6th Sept, 2014 when it started raining relentlessly, I was staying in the Chenab hostel of NIT Srinagar. It rained for two full days and we were very happy of our minors being cancelled but we were fully unaware what we were going to be struck by.

ASHISH KUMAR MBA 2019-21 (Delhi)
Why Aditya Birla Group is big in my life? | Sakshi Dixit, IIFT

Why Aditya Birla Group is big in my life? | Sakshi Dixit, IIFT

On the eventful day of 24th June 2019, I left my home to join my dream - Indian Institute of Foreign Trade, Delhi. It felt sad to leave the home that houses your family or the home that I have spent considerable years of my life in or the home that is so strong that is has stood the test of time – My Ultra Tech Cement home. I call my home and Ultra Tech Cement home not only because that it is built from this cement but also because the bonds of the people who reside in it are as strong as this cement.

SAKSHI DIXIT MBA 2019-21 (Delhi)
It's not a destination, It's a journey | Arushi Sharma ,IIFT

It's not a destination, It's a journey | Arushi Sharma ,IIFT

While I was crushing over Selena Gomez Street style for a while now, her outfits are just so effortlessly stylish. Whether it is an oversized white tee, skinny jeans, polka-dotted wrap dress or black turtleneck top and lots more to the list. I could easily create that with what I have already brought through forever 21. Believe me! I am the right person to say that because I visited the store to explore the summer collection and the aftermath of that trip left me to star-struck, or should I call it wardrobe-fantasy-coming-true struck? Because that’s exactly what happened.

ARUSHI SHARMA MBA 2019-21 (Delhi)
Aditya Birla Group-An indubitable part of my life | Sharannia Pillai, IIFT

Aditya Birla Group-An indubitable part of my life | Sharannia Pillai, IIFT

Aged 7, I looked outside at buildings under construction, each, inevitably loaded with sacks of Ultratech Cement. Only then I had started recollecting everything I saw during my playtime to tell my mom and the image of a ‘strong man holding a big building’ on those sacks of cement was an image that I would always relate to strength. Looking back, that was probably when my relationship with ABG began.

Sharannia Pillai
Whatever happens, happens for good | Pallabi Banerjee, IIFT

Whatever happens, happens for good | Pallabi Banerjee, IIFT

I was born and brought up in a middle class family where my parents’ soul world revolved around me and my needs. So, searching for any financial or psychological challenges that needed to be overcome, seems like a challenge in itself. Getting into a top IIT after 12th was my long-time dream, maybe my fathers as well. So, I was sent to Kota for better preparation. Away from home for the first time in my life, I was overwhelmed with everything. Foreign place, foreign language (it may seems absurd but I didn’t know a single Hindi word), foreign food, even sun setting at a different time, everything seemed to be going against me. Though in a few days I made many friends who were very amused with my weird pronunciation. They helped me in every possible way. But the infamous food of hostels didn’t agree with me. This was the case with many people. Someone suffered from jaundice, someone from chronic stomach disease. Some even suffered from hepatitis and left Kota. Life there was hectic, missing even a single lecture meant getting far behind in the race. Such was my misfortune, or you may say my negligence that I became ill just before my 12th board examinations started. I was unable to sleep, severely ill. My father rushed to Kota to take me back home. But I was afraid to miss an academic year just because of my illness. So I continued giving exams, in the middle of the examination rushing to the toilet, the cycle continued. After a few days I sat for IIT entrance examination as well. I fared pretty badly in both the examinations. But the next year, I recovered, got back to Kota, sat for the exams again. That year, I didn’t get into the old IIT’s so I opted to study in the best college in West Bengal, BESU, and the second oldest college in India. The memories I made there are enough to make me forget the dark phase that I went through for a whole year. The phase seems like a distant bad dream. Now I am studying in IIFT, so whatever happened and whichever way happened ultimately led me to a great destination.

PALLABI BANERJEE MBA 2019-21 (Delhi)
Sartorial Support from ABG | Siddharth Bhavnani, IIFT

Sartorial Support from ABG | Siddharth Bhavnani, IIFT

Aditya Birla Group has always played a big part in my life. It has mostly been through the fashion and lifestyle brands such as Allen Solly and Panataloons. Throughout my university days right up to the graduation ceremony all my formal wear was from ABG brands (Peter England, Van Heusen and Louis Philippe). Even as I start my MBA journey at IIFT Delhi, one of the premier B-schools in India, ABG brands form the majority of my wardrobe, from my smart casuals to business formals and even full suits.

SIDDHARTH BHAVNANI MBA 2019-21 (Delhi)
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