Aditya Birla Group, founded by Seth Shiv Narayan Birla, traces back its inception to 1857. The Birla group has risen and grown since with India. The group has now grown into a conglomerate under the able leadership of Sh. Kumar Mangalam Birla and is a leader in most of the segments where it has registered its presence. Going on to become a member of Fortune 500 companies, it has expanded its reach to North & South America, Africa, and Asia.
Life is tough. You don’t realize that until you face an adversity. But it’s meant to be that way. A better analogy would be comparing it to a game. You sail through the earlier parts, enjoying it, thinking how easy it would be to complete the whole thing. But then you level up, and it hits you hard, striking harder every time you complete a challenge. Life is a notch higher than that as there is no reset button, no second chances.
Aditya Birla Group has been an indispensable part of our lives since forever. It has managed to touch millions not just through its products but also through the core values that it follows. Recognised for its integrity, commitment and passion it has influenced so many lives in BIG ways. While the definition of BIG varies, for me it was being connected to my loved ones. Vodafone idea network has been that connecting link that brought plethora of people, far away from their loved ones together. The world is a big and yet such a small and connected place and Aditya Birla Group has made this possible through this network. Big for me is also about living our dreams and living those dreams together. So, even when someone is miles away from people they love, they could still linger their presence over a call. The beauty of getting to hear the voice of people close to us is alpine and can’t be put to words. This is just one of the many ways Aditya Birla group touches lives. And in so many inexplicable ways it continues to be a part of the journey of our lives. The name exemplifies performance, perfection and character. And not just this brand, there are so many others as well. The sheer happiness one experiences after shopping in pantaloons with friends and family is astounding. This might not be because of something materialistic like clothes, but because of the beatific feeling of being together with friends or family.
Aditya Birla Group, the name says it all. The brand definitely has a journey like no other and has consistently offered innovative products and services from its inception. It’s presence is big not only in my life but in the lives of Indians in general.From installing 1000 biogas plants to vaccinating over 90 million people, Aditya Birla Group has done it all.My life also somewhat revolves around Aditya Birla Group and its products. From starting my day by watching the phone whose screen is made up of Hindalco Aluminum from Hindalco Limited to driving cars made of carbon nanoparticles from Birla Carbon, to going to college which is made of UltraTech cement as a chief component, Aditya Birla Group sums up my life and how. I still remember it was my parents 25th anniversary and I was out on office emergency to my client location in Hyderabad. But as soon as I finished my work at office, I booked a flight to my home at Kolkata to surprise my parents. But can I go home empty handed when the occasion is such grand? Of course I can’t.As soon as I entered the airport thinking about what can I take for them, the Pantaloons store caught my attention. Pantaloons has been reliable right from my childhood days and I remembered vividly going to shop at Pantaloons with my mom for Durga Pujas which is the most famous festival here in Kolkata. I used to wait for the day to arrive when mom would rake me to Pantaloons and let me shop as much as I want and whatever I want. Those who say something never change, are right. No matter what my friends say,girl friend say or who so ever it might be say, I would always refer to my mom and ask her to chose the best dress for me. I have travelled to almost all parts of the country for my job and the only thing I found constant in all the cities was Pantaloons. I used to go to the trial room and send my mom pictures asking for her confirmation while I called her and told her to be online in Whatsapp and she left her job and sat down to assist me. Every time I came out from the store,she used to say how many more days do I need to assist you? When will you grow up ? Everytime my answer was this is the last time. But the chain continued. This time around although things were different, it was my exam, my moment of truth. I had to shop for my stylist and my dad and I could not consult her as well. I went inside with a lot of courage and bought a Kurti for my mom and a shirt for my dad and got them gift wrapped. I was anxious throughout my journey as to how would she feel after opening this. As soon as I went home, my mom was soo happy to see me that she gave me a tight hug. I told her that surprises are not over yet and I handed her the gift and also the gift to my dad. I told them that they have been my pillar of strength throughout my life and I just cannot let their special day be boring. As soon as my mom opened the gift, there was joy in her eyes and a huge smile in her face. She loved the dress soo much that she changed it and wore it instantly, held my hand tight and told me – Son,now you wont need me anymore to shop. You have learnt it. Those expressions on the face of my parents were priceless. Thank you Aditya Birla Group, thank you for making our lives soo much better,thank you for giving us such golden moments of joy.
Saving Private Charu
“My thing was always about individuality and about creating a world – because you don’t just wear clothes, you live a life. You have style. You project who you are” – Ralph Lauren
Aditya Birla Group is built on a very strong foundation of stake holder value creation. It has grown into various powerhouses in a wide range of sectors – metals, textiles, carbon black, telecom , IT services and cement . Today, over 50% of group revenues flow from overseas operations , covering countries like North and South America , Africa and Asia . It is the third largest Indian private sector behind Tata Group and RIL.
