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A Whole New World | Anurag, IIFT

In the pursuit of greener pastures | Ankur Thacker, IIFT

Aditya Birla Group – A Global Powerhouse | Kaustubh Dhake, IIFT

The term that strikes my mind once I hear “Aditya Birla Group” is “Performance Driven Group”. Since its inception, Aditya Birla Group has offered innovative merchandise and services. It is one of the first Indian businesses to put Indian on the world map, as far back as 1969, long before globalization became a buzzword in India. Anchored by 120,000 employees belonging to 42 different nationalities, Aditya Birla Group is home to varied cultures and traditions operating across 14 industry sectors. Aditya Birla Group blends culture to fashion through its fashion and retail chain - Aditya Birla Fashion and Retail Limited (ABFR). I remember my childhood days when I used to get fascinated by the fact that a brand named ‘Peter England’ belonged to an Indian business group. The group is committed to contributing towards creating a truly 'Digital India' by enabling millions of citizens to connect and build a better tomorrow through Vodafone Idea Limited which is India's leading telecom service provider. Having resided in Mumbai, whenever I think of Bandra-Worli Sea link, I figure the logo of Aditya Birla Group – which has played a significant part in building it through its popular company – UltraTech Cement Limited which is the largest manufacturer of cement in India. Aditya Birla Group has a big place in my life by creating an opportunity for the large and diverse population of our country to experience its brands at first hand and contributing to quality product and value-added services. I take immense proud to mention that Aditya Birla Group is playing a big role in my life.

ADITYA BIRLA GROUP - MY FOREVER COMPANION

Aditya Birla Group, founded in 1857, has played a significant role in our lives growing up. This Indian multinational conglomerate which operates in 35 countries has set benchmarks as one of it's kind touching millions of people across the world. My association with the Aditya Birla Group has been since time immemorial. My formative years were spent in the suburbs of the 'City of joy' Kolkata. Going down the memory lane, one of the fondest memories were during the construction of our house. It was in the late 90s. My father would often take me and my brother to the site on the weekends for checking up on the progress of the building. We were seven and two years old, livid with energy. One of the vivid memories from the site were the Ultratech cement bags which would be kept stocked for the construction. While my father would be busy inspecting the house, me and my brother would play around with the sacks hiding behind and jumping on them. It was a precious moment for both of us which deepened our bond as siblings.

Perseverance pays off | Anjali, IIFT

Typically on the first day of college, you are surrounded by a lot of unknown faces who are as nervous as you are, if not more. Most of them are either trying to initiate a conversation or be a part of one. Being exposed to such a different environment, everybody is dressed to impress in order to leave the best possible first impression on each other since that tends to go a long way. On such crucial events, you tend to rely on a brand that conveys the idea of YOU to the people around.

Surrounded by ABG | Saloni Juneja, IIFT

Capturing the Castle – Experiences & Beyond

It was a breezy evening and I had just returned from my MBA preparation classes when my parents told me about my grandparents moving in with us since they were not keeping well and needed support. We decided to sell our house in Agra and build a new one in Noida. We contacted Aditya Birla Housing Finance’s executive and he offered the complete range of housing finance solutions. Through its lending solutions, ABHFL enabled us to own our dream home. As a welcome gift, I decided to buy something for my parents. So, me and my brother went to the nearby Pantaloons store, one-stop solution for all the fashion needs. We bought a kurta for my grandmother and a shirt from Louis Phillipe for my grandfather. While leaving the store, the Forever21 store caught my eye and picked up a few clothes for myself too. As I was about to make the payment, we ran out of cash. First I thought of not buying those clothes but my brother came to my rescue and made the payment thru Aditya Birla Idea Payments Bank Bhim Wallet. Happy and cheerful, we went back home. My father and I went to inspect the progress of our new house which was on the verge of completion. It came out just like I had dreamt of and felt very strong and secure. I could see the workers using UltraTech cement and its tagline “The Engineer’s Choice” played in my mind.  On the day of puja for our new house, my grandmother wore the same saree I had gifted her. She looked pretty in it and we got a nice family picture clicked. The same day my IIFT result was declared and I was selected for their MBA(IB) program. My family was delighted and my grandparents gave me their wishes for a bright future.

Aditya Birla Group - A Step Forward | Siddharth Sujith, IIFT

Aditya Birla Group is one of India’s most successful multinational conglomerates headquartered in Worli, Mumbai. It has truly put India on the map by expanding its operations worldwide. The origins of this conglomerate can be traced back to 1863 when Shiv Narayana Birla set the wheels in motion by moving to Bombay to facilitate his opium trade with China, thus by-passing British middlemen. I admire how Ghanshyam Das Birla established a jute company and increased its valuation by 4 times due to the increasing demand for gunny bags in world war 1 and also the fact that ABG members were key supporters of the Swaraj movement by Gandhi and that their textile business complemented Gandhi’s anti-British movement. I think this has impacted all of our lives indirectly. Hindalco industries Ltd. with its strategic acquisitions will become the world’s second largest Aluminium company and ensure that small and upcoming industries started by us, the youth of the country will not face shortage in procuring raw material. I associate myself with the ABFRL arm as I am a loyal customer of Louis Phillipe. The television commercial was impressive and the tagline ‘The upper crest’ was impactful. As a Mining Engineering graduate, I recognise the importance of Essel Mining & Industries Ltd. (EMIL) and their production of Noble Ferro Alloys which is essential for manufacturing of alloy steel, high speed steel and special grade steel for infusing anti corrosive properties.