ABG - The Architect Of Brands Which Built The Country - Monisha Krishnan, SJMSoM IIT Bombay
Aditya Birla group of companies which started off its venture with trading cotton in the deserts of Rajasthan is now the leading producer in crucial sectors such as textiles, aluminum, cement and chemicals across the world. The company is a heritage left behind by a Gandhian visionary, Mr. Ghanshyam Birla, who had an inspiring vision for the country ever since the pre-independence period. When globalization and liberalization were words of dismay for others in the 1990’s, it was this man’s endeavor which put Indian business in the global stage in the early 1960’s. By transcending obstacles which came in his way, he became the foremost industrialist of independent India. The company till today never fails in its national duty in impacting the lives of people who are in the weaker sections of the country with some meaningful welfare driven initiatives.





